diff --git a/app/templates/views/service-settings/letter-contact/add.html b/app/templates/views/service-settings/letter-contact/add.html
index 6f6e488c7..e284fa62d 100644
--- a/app/templates/views/service-settings/letter-contact/add.html
+++ b/app/templates/views/service-settings/letter-contact/add.html
@@ -20,7 +20,7 @@
       {% call form_wrapper() %}
         {{ textbox(
             form.letter_contact_block,
-            label='This will appear as the ‘sender’ address on your letters.'|safe,
+            label='This will appear as the sender address on your letters.'|safe,
             hint='10 lines maximum',
             width='1-2',
             rows=10,