diff --git a/app/templates/views/pricing.html b/app/templates/views/pricing.html
index b9d721115..c79707a2a 100644
--- a/app/templates/views/pricing.html
+++ b/app/templates/views/pricing.html
@@ -124,7 +124,7 @@
     </ul>
 
     <h2 class="heading-medium" id="paying">How to pay</h2>
-    <p>Before you can use Notify to send letters or pay for text messages you'll need to:</p>
+    <p>Before you can use Notify to send letters or pay for text messages you’ll need to:</p>
     <ul class="list list-bullet">
       <li>send us a request to make your service live</li>
       <li>sign our data sharing and financial agreement</li>