diff --git a/app/assets/images/tour-next.png b/app/assets/images/tour-next.png
new file mode 100644
index 000000000..1cdfc8218
Binary files /dev/null and b/app/assets/images/tour-next.png differ
diff --git a/app/assets/images/tour/2.png b/app/assets/images/tour/2.png
new file mode 100644
index 000000000..4c4a82dbe
Binary files /dev/null and b/app/assets/images/tour/2.png differ
diff --git a/app/assets/images/tour/3.png b/app/assets/images/tour/3.png
new file mode 100644
index 000000000..74d8342cb
Binary files /dev/null and b/app/assets/images/tour/3.png differ
diff --git a/app/assets/images/tour/4.png b/app/assets/images/tour/4.png
new file mode 100644
index 000000000..07d917187
Binary files /dev/null and b/app/assets/images/tour/4.png differ
diff --git a/app/assets/javascripts/highlightTags.js b/app/assets/javascripts/highlightTags.js
index ca4359111..f4022710c 100644
--- a/app/assets/javascripts/highlightTags.js
+++ b/app/assets/javascripts/highlightTags.js
@@ -7,6 +7,25 @@
 
   const tagPattern = /\(\([^\)\(]+\)\)/g;
 
+  const getPlaceholderHint = function(placeholders) {
+    if (0 === placeholders.length) {
+      return `
+        <p>Add fields using ((double brackets))</p>
+        <span class='placeholder-hint-action' tabindex='0' role='button'>Show me how</span>
+      `;
+    }
+    if (1 === placeholders.length) {
+        return `
+          <p>Add fields using ((double brackets))</p>
+          <p>You’ll populate the ‘${placeholders[0]}’ field when you send messages using this template</p>
+        `;
+    }    
+    return `
+      <p>Add fields using ((double brackets))</p>
+      <p>You’ll populate your fields when you send some messages</p>
+    `;
+  };
+
   Modules.HighlightTags = function() {
 
     this.start = function(textarea) {
@@ -22,6 +41,9 @@
         `))
         .on("input", this.update);
 
+      this.$placeHolderHint = $('#placeholder-hint')
+        .on("click", ".placeholder-hint-action", this.demo);
+
       this.initialHeight = this.$textbox.height();
 
       this.$backgroundMaskForeground.width(
@@ -40,14 +62,30 @@
       )
     );
 
+    this.escapedMessage = () => $('<div/>').text(this.$textbox.val()).html();
+
+    this.listPlaceholders = () => this.escapedMessage().match(tagPattern) || [];
+
+    this.listPlaceholdersWithoutBrackets = () => this.listPlaceholders().map(
+      placeholder => placeholder.substring(2, placeholder.length - 2)
+    );
+
     this.replacePlaceholders = () => this.$backgroundMaskForeground.html(
-      $('<div/>').text(this.$textbox.val()).html().replace(
+      this.escapedMessage().replace(
         tagPattern, match => `<span class='tag'>${match}</span>`
       )
     );
 
+    this.hint = () => this.$placeHolderHint.html(
+      getPlaceholderHint(this.listPlaceholdersWithoutBrackets())
+    );
+
     this.update = () => (
-      this.replacePlaceholders() && this.resize()
+      this.replacePlaceholders() && this.resize() && this.hint()
+    );
+
+    this.demo = () => (
+      this.$textbox.val((i, current) => `Dear ((name)), ${current}`) && this.update()
     );
 
   };
diff --git a/app/assets/stylesheets/app.scss b/app/assets/stylesheets/app.scss
index c5e88e8c9..6fbc015c6 100644
--- a/app/assets/stylesheets/app.scss
+++ b/app/assets/stylesheets/app.scss
@@ -127,4 +127,4 @@ a[rel="external"] {
   @include media(tablet) {
     @include external-link-19;
   }
-}
\ No newline at end of file
+}
diff --git a/app/assets/stylesheets/components/banner.scss b/app/assets/stylesheets/components/banner.scss
index 540ce1e38..822392b34 100644
--- a/app/assets/stylesheets/components/banner.scss
+++ b/app/assets/stylesheets/components/banner.scss
@@ -58,65 +58,60 @@
 
 }
 
-%banner-tip,
-.banner-tip {
-
-  @extend %banner;
-  @include bold-19;
-  background-color: $yellow;
-  color: $text-colour;
-  text-align: left;
-  margin-top: 0;
-
-  a {
-    &:link,
-    &:visited {
-      color: $text-colour;
-      text-decoration: underline;
-    }
-  }
-
-  ol {
-    list-style-type: decimal;
-  }
-
-}
-
-.banner-tip-with-tick {
-  @extend %banner-with-tick;
-  @extend %banner-tip;
-  background-image: file-url('tick-black.png');
-}
-
-.banner-info,
-.banner-important {
-  @extend %banner;
-  background: $white;
-  color: $text-colour;
-  background-image: file-url('icon-important-2x.png');
-  background-size: 34px 34px;
-  background-position: 0 0;
-  background-repeat: no-repeat;
-  padding: 7px 0 5px 50px;
-}
-
-.banner-info {
-  background-image: file-url('icon-information-2x.png');
-}
-
 .banner-mode {
 
   @extend %banner;
   background: $govuk-blue;
   color: $white;
   margin-top: $gutter;
+  padding: $gutter-half;
 
-  .heading-medium {
+  p {
     margin: 0 0 10px 0;
   }
 
+  &-action {
+    text-align: right;
+  }
+
+}
+
+.banner-tour {
+
+  @extend %banner;
+  background: $govuk-blue;
+  color: $white;
+  margin-top: $gutter;
+  padding: $gutter * 2;
+
+  .heading-large {
+    margin: 0 0 $gutter 0;
+  }
+
+  p {
+    
+    margin-bottom: $gutter;
+
+    &:last-child {
+      margin-bottom: 0
+    }
+
+    & + p {
+      margin-top: -$gutter-half;
+    }
+
+  }
+
   a {
 
+    @include bold-24;
+    display: inline-block;
+    background-image: file-url('tour-next.png');
+    background-size: auto 24px;
+    padding: 0 23px 0 0;
+    background-position: right 3px;
+    background-repeat: no-repeat;
+
     &:link,
     &:visited {
       color: $white;
@@ -124,19 +119,25 @@
 
     &:hover,
     &:active {
-      color: $light-blue-25;
+      background-color: $link-hover-colour;
+      outline: 10px solid $link-hover-colour;
+    }
+
+    &:active,
+    &:focus {
+      background-color: $yellow;
+      outline: 10px solid $yellow;
     }
 
   }
 
-  .big-number {
-
-    margin-top: 10px;
-
-    &-label {
-      padding-bottom: 0;
-    }
+  img {
+    max-width: 100%;
+    display: block;
+  }
 
+  &-image-flush-bottom {
+    margin: 40px 0 -60px 0;
   }
 
 }
diff --git a/app/assets/stylesheets/components/textbox.scss b/app/assets/stylesheets/components/textbox.scss
index 703b3b8cf..e6e9e6021 100644
--- a/app/assets/stylesheets/components/textbox.scss
+++ b/app/assets/stylesheets/components/textbox.scss
@@ -1,6 +1,6 @@
 .textbox-highlight {
 
-  $tag-background: rgba($light-blue, 0.7);
+  $tag-background: rgba($light-blue, 0.6);
 
   &-wrapper {
     position: relative;
diff --git a/app/assets/stylesheets/views/edit-template.scss b/app/assets/stylesheets/views/edit-template.scss
index dd1c8e789..bc20c53ae 100644
--- a/app/assets/stylesheets/views/edit-template.scss
+++ b/app/assets/stylesheets/views/edit-template.scss
@@ -1,9 +1,23 @@
-.edit-template {
+.placeholder-hint {
 
-  &-placeholder-hint {
-    display: block;
-    padding-top: 20px;
-    //color: $secondary-text-colour;
+  display: block;
+
+  &-title {
+    @include bold-19;
   }
 
+  &-action {
+
+    @include bold-19;
+    display: inline-block;
+    text-decoration: underline;
+    cursor: pointer;
+
+    &:active {
+      background: $yellow-25;
+      outline: none;
+    }
+
+  }
+  
 }
diff --git a/app/main/__init__.py b/app/main/__init__.py
index 3a0af5a11..0d4d793ae 100644
--- a/app/main/__init__.py
+++ b/app/main/__init__.py
@@ -23,5 +23,6 @@ from app.main.views import (
     api_keys,
     manage_users,
     invites,
-    all_services
+    all_services,
+    tour
 )
diff --git a/app/main/forms.py b/app/main/forms.py
index 9153a9427..9d400470b 100644
--- a/app/main/forms.py
+++ b/app/main/forms.py
@@ -21,7 +21,7 @@ from app.main.validators import (Blacklist, CsvFileValidator, ValidEmailDomainRe
 def email_address(label='Email address'):
     return EmailField(label, validators=[
         Length(min=5, max=255),
-        DataRequired(message='Email cannot be empty'),
+        DataRequired(message='Can’t be empty'),
         Email(message='Enter a valid email address'),
         ValidEmailDomainRegex()])
 
@@ -37,35 +37,35 @@ class UKMobileNumber(TelField):
 
 def mobile_number():
     return UKMobileNumber('Mobile phone number',
-                          validators=[DataRequired(message='Cannot be empty')])
+                          validators=[DataRequired(message='Can’t be empty')])
 
 
 def password(label='Create a password'):
     return PasswordField(label,
-                         validators=[DataRequired(message='Password can not be empty'),
-                                     Length(10, 255, message='Password must be at least 10 characters'),
+                         validators=[DataRequired(message='Can’t be empty'),
+                                     Length(10, 255, message='Must be at least 10 characters'),
                                      Blacklist(message='That password is blacklisted, too common')])
 
 
 def sms_code():
     verify_code = '^\d{5}$'
     return StringField('Text message code',
-                       validators=[DataRequired(message='Text message confirmation code can not be empty'),
+                       validators=[DataRequired(message='Can’t be empty'),
                                    Regexp(regex=verify_code,
-                                          message='Text message confirmation code must be 5 digits')])
+                                          message='Must be 5 digits')])
 
 
 def email_code():
     verify_code = '^\d{5}$'
     return StringField("Email code",
-                       validators=[DataRequired(message='Email confirmation code can not be empty'),
-                                   Regexp(regex=verify_code, message='Email confirmation code must be 5 digits')])
+                       validators=[DataRequired(message='Can’t be empty'),
+                                   Regexp(regex=verify_code, message='Must be 5 digits')])
 
 
 class LoginForm(Form):
     email_address = StringField('Email address', validators=[
         Length(min=5, max=255),
-        DataRequired(message='Email cannot be empty'),
+        DataRequired(message='Can’t be empty'),
         Email(message='Enter a valid email address')
     ])
     password = PasswordField('Password', validators=[
@@ -76,7 +76,7 @@ class LoginForm(Form):
 class RegisterUserForm(Form):
 
     name = StringField('Full name',
-                       validators=[DataRequired(message='Name can not be empty')])
+                       validators=[DataRequired(message='Can’t be empty')])
     email_address = email_address()
     mobile_number = mobile_number()
     password = password()
@@ -84,7 +84,7 @@ class RegisterUserForm(Form):
 
 class RegisterUserFromInviteForm(Form):
     name = StringField('Full name',
-                       validators=[DataRequired(message='Name can not be empty')])
+                       validators=[DataRequired(message='Can’t be empty')])
     mobile_number = mobile_number()
     password = password()
     service = HiddenField('service')
@@ -108,7 +108,7 @@ class InviteUserForm(PermissionsForm):
 
     def validate_email_address(self, field):
         if field.data.lower() == self.invalid_email_address:
-            raise ValidationError("You can't send an invitation to yourself")
+            raise ValidationError("You can’t send an invitation to yourself")
 
 
 class TwoFactorForm(Form):
@@ -149,7 +149,7 @@ class AddServiceForm(Form):
     name = StringField(
         'Service name',
         validators=[
-            DataRequired(message='Service name can’t be empty')
+            DataRequired(message='Can’t be empty')
         ]
     )
 
@@ -173,7 +173,7 @@ class ServiceNameForm(Form):
     name = StringField(
         u'New name',
         validators=[
-            DataRequired(message='Service name can’t be empty')
+            DataRequired(message='Can’t be empty')
         ])
 
     def validate_name(self, a):
@@ -199,18 +199,18 @@ class ConfirmPasswordForm(Form):
 class SMSTemplateForm(Form):
     name = StringField(
         u'Template name',
-        validators=[DataRequired(message="Template name cannot be empty")])
+        validators=[DataRequired(message="Can’t be empty")])
 
     template_content = TextAreaField(
-        u'Message',
-        validators=[DataRequired(message="Template content cannot be empty")])
+        u'Message content',
+        validators=[DataRequired(message="Can’t be empty")])
 
 
 class EmailTemplateForm(SMSTemplateForm):
 
     subject = StringField(
         u'Subject',
-        validators=[DataRequired(message="Subject cannot be empty")])
+        validators=[DataRequired(message="Can’t be empty")])
 
 
 class ForgotPasswordForm(Form):
diff --git a/app/main/views/add_service.py b/app/main/views/add_service.py
index db9628c78..3ef20c86b 100644
--- a/app/main/views/add_service.py
+++ b/app/main/views/add_service.py
@@ -44,7 +44,7 @@ def add_service():
                                                        user_id=session['user_id'],
                                                        email_from=email_from)
 
-        return redirect(url_for('main.service_dashboard', service_id=service_id))
+        return redirect(url_for('main.tour', service_id=service_id, page=1))
     else:
         return render_template(
             'views/add-service.html',
diff --git a/app/main/views/send.py b/app/main/views/send.py
index 6c30a43b1..62125a589 100644
--- a/app/main/views/send.py
+++ b/app/main/views/send.py
@@ -77,7 +77,6 @@ def choose_template(service_id, template_type):
 
     if template_type not in ['email', 'sms']:
         abort(404)
-    jobs = job_api_client.get_job(service_id)['data']
 
     return render_template(
         'views/choose-template.html',
@@ -91,7 +90,6 @@ def choose_template(service_id, template_type):
         template_type=template_type,
         page_heading=get_page_headings(template_type),
         service=service,
-        has_jobs=len(jobs),
         service_id=service_id
     )
 
diff --git a/app/main/views/tour.py b/app/main/views/tour.py
new file mode 100644
index 000000000..3615b2a9c
--- /dev/null
+++ b/app/main/views/tour.py
@@ -0,0 +1,15 @@
+from flask import render_template
+from flask_login import login_required
+
+from app.main import main
+
+
+@main.route("/services/<service_id>/tour/<int:page>")
+@login_required
+def tour(service_id, page):
+    return render_template(
+        'views/tour/{}.html'.format(page),
+        service_id=service_id,  # TODO: fix when Nick’s PR is merged
+        current_page=page,
+        next_page=(page + 1)
+    )
diff --git a/app/templates/views/add-service.html b/app/templates/views/add-service.html
index ec03a91e9..05395d5c7 100644
--- a/app/templates/views/add-service.html
+++ b/app/templates/views/add-service.html
@@ -15,25 +15,6 @@
       When people receive notifications, who should they be from?
     </h1>
 
-    <p>
-      Be specific to your service. Remember that there might be
-      other people in your organisation using GOV.UK Notify.
-    </p>
-
-    <p>
-      Users will see this:
-    </p>
-
-    <ul class="list-bullet bottom-gutter">
-      <li>
-        at the start of every text message, eg ‘Vehicle tax: we received your
-        payment, thank you’
-      </li>
-      <li>
-        as your email sender name
-      </li>
-    </ul>
-
     <form autocomplete="off" method="post">
 
       {{ textbox(form.name, hint="You can change this later") }}
diff --git a/app/templates/views/api-keys.html b/app/templates/views/api-keys.html
index b7434514c..b9b5fda72 100644
--- a/app/templates/views/api-keys.html
+++ b/app/templates/views/api-keys.html
@@ -22,13 +22,6 @@
     developer documentation</a>.
   </p>
 
-  {{ banner(
-    'You can only send messages to yourself until you <a href="{}">request to go live</a>'.format(
-      url_for('.service_request_to_go_live', service_id=service_id)
-    )|safe,
-    type='important'
-  ) }}
-
   <h2 class="api-key-name">
     Service ID
   </h2>
diff --git a/app/templates/views/choose-template.html b/app/templates/views/choose-template.html
index dd0f31503..6bf7674f1 100644
--- a/app/templates/views/choose-template.html
+++ b/app/templates/views/choose-template.html
@@ -37,17 +37,6 @@
       {% endif %}
     </div>
 
-    {% if not has_jobs %}
-      {% if current_user.has_permissions(permissions=['send_texts', 'send_emails', 'send_letters'], any_=True) %}
-      {{ banner(
-        """
-          Send yourself a test
-        """,
-        subhead='Next step:',
-        type="tip"
-      )}}
-      {% endif %}
-    {% endif %}
     <div class="grid-row">
       {% for template in templates %}
         <div class="column-two-thirds">
diff --git a/app/templates/views/dashboard/dashboard.html b/app/templates/views/dashboard/dashboard.html
index 4fe589ed5..bb97d9c7b 100644
--- a/app/templates/views/dashboard/dashboard.html
+++ b/app/templates/views/dashboard/dashboard.html
@@ -5,26 +5,26 @@
 {% endblock %}
 
 {% block maincolumn_content %}
+  
+    {% if not templates and current_user.has_permissions(['send_texts', 'send_emails', 'send_letters'], any_=True) %}
+      {% include 'views/dashboard/get-started.html' %}
+    {% elif service.restricted %}
+      <div class="dashboard">
+        {% include 'views/dashboard/trial-mode-banner.html' %}
+      </div>
+    {% endif %}
 
-  {% if service.restricted %}
-    {% include 'views/dashboard/trial-mode-banner.html' %}
-  {% endif %}
 
-  {% if not templates and current_user.has_permissions(['send_texts', 'send_emails', 'send_letters'], any_=True) %}
-    {% include 'views/dashboard/get-started.html' %}
-  {% endif %}
-
-  {% if templates %}
-    <div
-      data-module="update-content"
-      data-resource="{{url_for(".service_dashboard_updates", service_id=service_id)}}"
-      data-key="today"
-      data-interval-seconds="10"
-    >
-      {% include 'views/dashboard/today.html' %}
-    </div>
+      <div
+        data-module="update-content"
+        data-resource="{{url_for(".service_dashboard_updates", service_id=service_id)}}"
+        data-key="today"
+        data-interval-seconds="10"
+      >
+        {% include 'views/dashboard/today.html' %}
+      </div>
     
-    {% include 'views/dashboard/jobs.html' %}
-  {% endif %}
+      {% include 'views/dashboard/jobs.html' %}
+  
 
 {% endblock %}
diff --git a/app/templates/views/dashboard/get-started.html b/app/templates/views/dashboard/get-started.html
index a2fa514d1..ae91dc2df 100644
--- a/app/templates/views/dashboard/get-started.html
+++ b/app/templates/views/dashboard/get-started.html
@@ -1,30 +1,23 @@
 {% from "components/banner.html" import banner_wrapper %}
 
-<h2 class="heading-medium">Get started</h2>
 {% if current_user.has_permissions(['manage_templates']) %}
-  <p>
-    You need to set up a template before you can send messages
-  </p>
-  <ol class="grid-row">
-    <li class="column-half">
-      {% call banner_wrapper(type="tip") %}
-        <a href='{{ url_for(".add_service_template", service_id=service_id, template_type="sms") }}' style="white-space: nowrap;">
-          Set up a text message template
-        </a>
-      {% endcall %}
-    </li>
-    <li class="column-half">
-      {% call banner_wrapper(type="tip") %}
-        <a href='{{ url_for(".add_service_template", service_id=service_id, template_type="email") }}'>
-          Set up an email template
-        </a>
-      {% endcall %}
-    </li>
-  </ol>
+  {% call banner_wrapper(type='tour') %}
+    <h2 class="heading-large">You’re ready to get started</h2>
+    <p>
+      <a href='{{ url_for(".add_service_template", service_id=service_id, template_type="sms") }}'>
+        Set up a text message template
+      </a>
+    </p>
+    <p>
+      <a href='{{ url_for(".add_service_template", service_id=service_id, template_type="email") }}'>
+        Set up an email template
+      </a>
+    </p>
+  {% endcall %}
 {% else %}
-  <p>
+  {% call banner_wrapper(type='mode') %}
     <p>
       You need to ask your service manager to set up some templates before you can send messages
     </p>
-  </p>
+  {% endcall %}
 {% endif %}
diff --git a/app/templates/views/dashboard/trial-mode-banner.html b/app/templates/views/dashboard/trial-mode-banner.html
index 3a3c34829..2265c1d10 100644
--- a/app/templates/views/dashboard/trial-mode-banner.html
+++ b/app/templates/views/dashboard/trial-mode-banner.html
@@ -2,24 +2,12 @@
 {% from "components/big-number.html" import big_number %}
 
 {% call banner_wrapper(type="mode") %}
-
-  <h2 class="heading-medium">Trial mode</h2>
   <div class="grid-row">
     <div class="column-one-half">
-      <p>
-        We’ll only deliver messages to you and members of your team
-        <br>
-        <a href="{{ url_for(".help", _anchor="trial-mode") }}">Find out more</a>
-      </p>
+      Your service is in trial mode
     </div>
-    <div class="column-one-sixth">
-      &nbsp;
-    </div>
-    <div class="column-one-third">
-      {{ big_number(
-        service.limit - statistics.get('emails_requested', 0) - statistics.get('sms_requested', 0),
-        'messages left today'
-      ) }}
+    <div class="column-one-half">
+        <a href="{{ url_for(".help", _anchor="trial-mode") }}" class="banner-mode-action">Find out more</a>
     </div>
   </div>
 {% endcall %}
diff --git a/app/templates/views/edit-email-template.html b/app/templates/views/edit-email-template.html
index e49412f6d..c67f6cb1b 100644
--- a/app/templates/views/edit-email-template.html
+++ b/app/templates/views/edit-email-template.html
@@ -20,23 +20,20 @@
         </div>
         <div class="column-two-thirds">
           {{ textbox(form.template_content, highlight_tags=True, width='1-1') }}
+          {{ page_footer(
+            'Save',
+            delete_link=url_for('.delete_service_template', service_id=service_id, template_id=template_id) if template_id or None,
+            delete_link_text='Delete this template'
+          ) }}
         </div>
         <div class="column-one-third">
-          <label for='template_content' class='edit-template-placeholder-hint'>
-            <p>
-              Add personalisation with double brackets, eg Dear ((name))
-            </p>
-            <p>
-              You’ll fill in the real data when you send a message.
-            </p>
+          <label for='template_content' class='placeholder-hint'>
+            <div class="banner-mode" id="placeholder-hint" aria-live="polite">
+              <p>Add fields using ((double brackets))</p>
+            </div>
           </label>
         </div>
       </div>
-      {{ page_footer(
-        'Save',
-        delete_link=url_for('.delete_service_template', service_id=service_id, template_id=template_id) if template_id or None,
-        delete_link_text='Delete this template'
-      ) }}
     </form>
 
 
diff --git a/app/templates/views/edit-sms-template.html b/app/templates/views/edit-sms-template.html
index be460358d..d2577ce1a 100644
--- a/app/templates/views/edit-sms-template.html
+++ b/app/templates/views/edit-sms-template.html
@@ -19,23 +19,20 @@
         </div>
         <div class="column-two-thirds">
           {{ textbox(form.template_content, highlight_tags=True, width='1-1') }}
+          {{ page_footer(
+            'Save',
+            delete_link=url_for('.delete_service_template', service_id=service_id, template_id=template_id) if template_id or None,
+            delete_link_text='Delete this template'
+          ) }}
         </div>
         <div class="column-one-third">
-          <label for='template_content' class='edit-template-placeholder-hint'>
-            <p>
-              Add personalisation with double brackets, eg Dear ((name))
-            </p>
-            <p>
-              You'll have to add the real data when you send a message.
-            </p>
+          <label for='template_content' class='placeholder-hint'>
+            <div class="banner-mode" id="placeholder-hint" aria-live="polite">
+              <p>Add fields using ((double brackets))</p>
+            </div>
           </label>
         </div>
       </div>
-      {{ page_footer(
-        'Save',
-        delete_link=url_for('.delete_service_template', service_id=service_id, template_id=template_id) if template_id or None,
-        delete_link_text='Delete this template'
-      ) }}
     </form>
 
 
diff --git a/app/templates/views/styleguide.html b/app/templates/views/styleguide.html
index 04178f090..2a767e3a9 100644
--- a/app/templates/views/styleguide.html
+++ b/app/templates/views/styleguide.html
@@ -36,13 +36,6 @@
 
       {{ banner('Are you sure you want to delete?', 'dangerous', delete_button="Yes, delete this thing")}}
 
-      {{ banner(
-        '<a href="#">Send your first message</a>'|safe,
-        subhead='Get started',
-        type='tip'
-      )}}
-
-      {{ banner('You could go to jail', 'important')}}
     </div>
   </div>
 
diff --git a/app/templates/views/tour/1.html b/app/templates/views/tour/1.html
new file mode 100644
index 000000000..c25116f6a
--- /dev/null
+++ b/app/templates/views/tour/1.html
@@ -0,0 +1,25 @@
+{% extends "withoutnav_template.html" %}
+{% from "components/textbox.html" import textbox %}
+{% from "components/page-footer.html" import page_footer %}
+{% from "components/banner.html" import banner_wrapper %}
+
+{% block page_title %}
+  {{heading}} – GOV.UK Notify
+{% endblock %}
+
+{% block maincolumn_content %}
+
+  {% call banner_wrapper(type='tour') %}
+	<h2 class="heading-large">Trial mode</h2>
+	<p>
+		To start off with, you can only send messages to yourself.
+	</p>
+	<p>
+		We can remove these restrictions when you’re ready.
+	</p>
+    <a href='{{ url_for('.tour', service_id=service_id, page=next_page) }}'>
+      Next
+    </a>
+  {% endcall %}
+
+{% endblock %}
diff --git a/app/templates/views/tour/2.html b/app/templates/views/tour/2.html
new file mode 100644
index 000000000..ecad22e6a
--- /dev/null
+++ b/app/templates/views/tour/2.html
@@ -0,0 +1,29 @@
+{% extends "withoutnav_template.html" %}
+{% from "components/textbox.html" import textbox %}
+{% from "components/page-footer.html" import page_footer %}
+{% from "components/banner.html" import banner_wrapper %}
+
+{% block page_title %}
+  {{heading}} – GOV.UK Notify
+{% endblock %}
+
+{% block maincolumn_content %}
+
+  {% call banner_wrapper(type='tour') %}
+	<h2 class="heading-large">Start with templates</h2>
+	<p>
+		Set up a template like this:
+	</p>
+	<p>
+		<img
+			src="/static/images/tour/{{ current_page }}.png"
+			width="554" height="97"
+			alt="A template for a text message with placeholders for the recipients name, document and date"
+		>
+	</p>
+    <a href='{{ url_for('.tour', service_id=service_id, page=next_page) }}'>
+      Next
+    </a>
+  {% endcall %}
+
+{% endblock %}
diff --git a/app/templates/views/tour/3.html b/app/templates/views/tour/3.html
new file mode 100644
index 000000000..1cef34c1c
--- /dev/null
+++ b/app/templates/views/tour/3.html
@@ -0,0 +1,32 @@
+{% extends "withoutnav_template.html" %}
+{% from "components/textbox.html" import textbox %}
+{% from "components/page-footer.html" import page_footer %}
+{% from "components/banner.html" import banner_wrapper %}
+
+{% block page_title %}
+  {{heading}} – GOV.UK Notify
+{% endblock %}
+
+{% block maincolumn_content %}
+
+  {% call banner_wrapper(type='tour') %}
+	<h2 class="heading-large">Add recipients</h2>
+	<p>
+		Add recipients by uploading a .csv spreadsheet:
+	</p>
+	<p>
+		<img
+			src="/static/images/tour/{{ current_page }}.png"
+			width="554" height="118"
+			alt="A screenshot of a spreadsheet containing data about three people"
+		>
+	</p>
+	<p>
+		Developers, you can add data automatically using an API
+	</p>
+    <a href='{{ url_for('.tour', service_id=service_id, page=next_page) }}'>
+      Next
+    </a>
+  {% endcall %}
+
+{% endblock %}
diff --git a/app/templates/views/tour/4.html b/app/templates/views/tour/4.html
new file mode 100644
index 000000000..f1284d3ef
--- /dev/null
+++ b/app/templates/views/tour/4.html
@@ -0,0 +1,28 @@
+{% extends "withoutnav_template.html" %}
+{% from "components/textbox.html" import textbox %}
+{% from "components/page-footer.html" import page_footer %}
+{% from "components/banner.html" import banner_wrapper %}
+
+{% block page_title %}
+  {{heading}} – GOV.UK Notify
+{% endblock %}
+
+{% block maincolumn_content %}
+
+  {% call banner_wrapper(type='tour') %}
+	<h2 class="heading-large">Send your messages</h2>
+	<p>
+		Notify merges your data with the template and sends the messages
+	</p>
+	<a href="{{ url_for('.service_dashboard', service_id=service_id) }}">
+      Next
+    </a>
+	<img
+		src="/static/images/tour/{{ current_page }}.png"
+		class="banner-tour-image-flush-bottom"
+		width="840" height="290"
+		alt="Three mobiles phones, each showing a text message personalised with data about the recipient"
+	>
+  {% endcall %}
+
+{% endblock %}
diff --git a/tests/app/main/views/test_add_service.py b/tests/app/main/views/test_add_service.py
index 1da5c1ab5..4162282fc 100644
--- a/tests/app/main/views/test_add_service.py
+++ b/tests/app/main/views/test_add_service.py
@@ -26,7 +26,7 @@ def test_should_add_service_and_redirect_to_next_page(app_,
                 url_for('main.add_service'),
                 data={'name': 'testing the post'})
             assert response.status_code == 302
-            assert response.location == url_for('main.service_dashboard', service_id=101, _external=True)
+            assert response.location == url_for('main.tour', service_id=101, page=1, _external=True)
             assert mock_get_services.called
             mock_create_service.asset_called_once_with(service_name='testing the post',
                                                        active=False,
@@ -44,7 +44,7 @@ def test_should_return_form_errors_when_service_name_is_empty(app_,
             client.login(api_user_active, mocker)
             response = client.post(url_for('main.add_service'), data={})
             assert response.status_code == 200
-            assert 'Service name can’t be empty' in response.get_data(as_text=True)
+            assert 'Can’t be empty' in response.get_data(as_text=True)
 
 
 def test_should_return_form_errors_with_duplicate_service_name_regardless_of_case(app_,
diff --git a/tests/app/main/views/test_manage_users.py b/tests/app/main/views/test_manage_users.py
index 7c264d9e8..70c67dccb 100644
--- a/tests/app/main/views/test_manage_users.py
+++ b/tests/app/main/views/test_manage_users.py
@@ -260,7 +260,7 @@ def test_user_cant_invite_themselves(
         page = BeautifulSoup(response.data.decode('utf-8'), 'html.parser')
         assert page.h1.string.strip() == 'Invite a team member'
         form_error = page.find('span', class_='error-message').string.strip()
-        assert form_error == "You can't send an invitation to yourself"
+        assert form_error == "You can’t send an invitation to yourself"
         assert not mock_create_invite.called
 
 
diff --git a/tests/app/main/views/test_tour.py b/tests/app/main/views/test_tour.py
new file mode 100644
index 000000000..1fe0a0068
--- /dev/null
+++ b/tests/app/main/views/test_tour.py
@@ -0,0 +1,19 @@
+import pytest
+from flask import url_for
+
+import app
+
+
+@pytest.mark.parametrize("page", range(1, 5))
+def test_should_render_tour_pages(
+    app_,
+    api_user_active,
+    mocker,
+    page
+):
+    with app_.test_request_context():
+        with app_.test_client() as client:
+            client.login(api_user_active, mocker)
+            response = client.get(url_for('main.tour', service_id=101, page=page))
+            assert response.status_code == 200
+            assert 'Next' in response.get_data(as_text=True)