diff --git a/app/templates/views/register.html b/app/templates/views/register.html
index dd13e1014..bceb246ac 100644
--- a/app/templates/views/register.html
+++ b/app/templates/views/register.html
@@ -12,7 +12,7 @@ Create an account – GOV.UK Notify
   <div class="column-two-thirds">
     <h1 class="heading-large">Create an account</h1>
 
-    <p>If you've used GOV.UK Notify before, <a href="{{ url_for('.sign_in') }}">sign in to your account</a>.</p>
+    <p>If you’ve used GOV.UK Notify before, <a href="{{ url_for('.sign_in') }}">sign in to your account</a>.</p>
 
     <form method="post" autocomplete="nope">
       {{ textbox(form.name, width='3-4') }}