diff --git a/app/templates/views/pricing/index.html b/app/templates/views/pricing/index.html
index 56d502b70..4625c056c 100644
--- a/app/templates/views/pricing/index.html
+++ b/app/templates/views/pricing/index.html
@@ -32,14 +32,26 @@
   <p class="govuk-body">It’s free to send emails through Notify.</p>
 
   <h2 class="heading-medium" id="text-messages">Text messages</h2>
+  <p class="govuk-body">From 1 April 2021, we’re changing the free text message allowance for some services. We’re also increasing the cost of sending additional text messages.</p>
+  <h3 class="heading-small" id="free-text-message-allowance">Free text message allowance</h3>
   <p class="govuk-body">Every service you add has an annual allowance of free text messages.</p>
   <p class="govuk-body">If your organisation has more than one service on Notify, they each have a separate allowance.</p>
-  <p class="govuk-body">The allowance is:</p>
+  <p class="govuk-body">You will only start paying for text messages when a service has used its free allowance for the year.</p>
+  <p class="govuk-body">The current allowance is:</p>
   <ul class="list list-bullet">
     <li>250,000 free text messages for central government services</li>
     <li>25,000 free text messages for other public sector services</li>
   </ul>
-  <p class="govuk-body">It costs 1.58 pence (plus VAT) for each text message you send after you've used your free allowance.</p>
+  <p class="govuk-body">From 1 April 2021, the new allowance will be:</p>
+  <ul class="list list-bullet">
+    <li>150,000 free text messages for national services</li>
+    <li>25,000 free text messages for regional services</li>
+    <li>10,000 free text messages for state-funded schools and GP practices</li>
+  </ul>
+  <p class="govuk-body">We’re making this change so we can continue to support all the teams that use Notify. The new allowance means over 90% of teams can still send all the text messages they need to without paying.</p>
+  <h3 class="heading-small" id="paying-for-additional-text-messages">Paying for additional text messages</h3>
+  <p class="govuk-body">When you’ve used your annual allowance of free text messages, it costs 1.58 pence (plus VAT) for each additional text message you send.</p>
+  <p class="govuk-body">From 1 April 2021, the cost will increase to 1.6 pence (plus VAT). This is because some mobile networks are changing their rates.</p>
   <p class="govuk-body">See <a class="govuk-link govuk-link--no-visited-state" href="{{ url_for('main.how_to_pay') }}">how to pay</a>.
 
   <h3 class="heading-small" id="long-text-messages">Long text messages</h3>