diff --git a/app/__init__.py b/app/__init__.py
index 8aa82abb7..561b322f8 100644
--- a/app/__init__.py
+++ b/app/__init__.py
@@ -409,7 +409,7 @@ def valid_phone_number(phone_number):
 def format_notification_type(notification_type):
     return {
         'email': 'Email',
-        'sms': 'SMS',
+        'sms': 'Text message',
         'letter': 'Letter'
     }[notification_type]
 
diff --git a/app/models/template_list.py b/app/models/template_list.py
index def776b08..144a4675a 100644
--- a/app/models/template_list.py
+++ b/app/models/template_list.py
@@ -1,3 +1,6 @@
+from app import format_notification_type
+
+
 class TemplateList():
 
     def __init__(
@@ -128,12 +131,17 @@ class TemplateListTemplate(TemplateListItem):
     ):
         super().__init__(template, ancestors)
         self.service_id = service_id
-        self.hint = {
-            'email': 'Email template',
-            'sms': 'Text message template',
-            'letter': 'Letter template',
-            'broadcast': 'Broadcast template',
-        }.get(template['template_type'])
+        self.template_type = template['template_type']
+        self.content = template.get('content')
+
+    @property
+    def hint(self):
+        if self.template_type == 'broadcast':
+            max_length_in_chars = 40
+            if len(self.content) > (max_length_in_chars + 2):
+                return self.content[:max_length_in_chars].strip() + '…'
+            return self.content
+        return format_notification_type(self.template_type) + ' template'
 
 
 class TemplateListFolder(TemplateListItem):
diff --git a/tests/app/main/views/test_templates.py b/tests/app/main/views/test_templates.py
index 8dc5daeb1..e6cf72527 100644
--- a/tests/app/main/views/test_templates.py
+++ b/tests/app/main/views/test_templates.py
@@ -199,6 +199,75 @@ def test_should_show_page_for_choosing_a_template(
     mock_get_template_folders.assert_called_once_with(SERVICE_ONE_ID)
 
 
+def test_should_show_page_of_broadcast_templates(
+    mocker,
+    client_request,
+    service_one,
+    fake_uuid,
+    mock_get_template_folders,
+):
+    service_one['permissions'] += ['broadcast']
+    mocker.patch(
+        'app.service_api_client.get_service_templates',
+        return_value={'data': [
+            template_json(
+                SERVICE_ONE_ID,
+                fake_uuid,
+                type_='broadcast',
+                name='A',
+                content='a' * 40,
+            ),
+            template_json(
+                SERVICE_ONE_ID,
+                fake_uuid,
+                type_='broadcast',
+                name='B',
+                content='b' * 42,
+            ),
+            template_json(
+                SERVICE_ONE_ID,
+                fake_uuid,
+                type_='broadcast',
+                name='C',
+                content='c' * 43,
+            ),
+            template_json(
+                SERVICE_ONE_ID,
+                fake_uuid,
+                type_='broadcast',
+                name='D',
+                # This should be truncated at 40 chars, then have the
+                # trailing space stripped
+                content=('d' * 39) + ' ' + ('d' * 40),
+            ),
+        ]}
+    )
+    page = client_request.get(
+        'main.choose_template',
+        service_id=SERVICE_ONE_ID,
+    )
+    assert [
+        (
+            normalize_spaces(template.select_one('.govuk-link').text),
+            normalize_spaces(template.select_one('.govuk-hint').text),
+        )
+        for template in page.select('.template-list-item')
+    ] == [
+        (
+            'A', 'aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa',
+        ),
+        (
+            'B', 'bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb',
+        ),
+        (
+            'C', 'cccccccccccccccccccccccccccccccccccccccc…',
+        ),
+        (
+            'D', 'ddddddddddddddddddddddddddddddddddddddd…',
+        ),
+    ]
+
+
 def test_choose_template_can_pass_through_an_initial_state_to_templates_and_folders_selection_form(
     client_request,
     mock_get_template_folders,