diff --git a/app/main/views/broadcast.py b/app/main/views/broadcast.py
index 1737dbb8f..956db3b5b 100644
--- a/app/main/views/broadcast.py
+++ b/app/main/views/broadcast.py
@@ -142,7 +142,7 @@ def preview_broadcast_message(service_id, broadcast_message_id):
         service_id=current_service.id,
     )
     if request.method == 'POST':
-        broadcast_message.start_broadcast()
+        broadcast_message.request_approval()
         return redirect(url_for(
             '.broadcast_dashboard',
             service_id=current_service.id,
diff --git a/app/models/broadcast_message.py b/app/models/broadcast_message.py
index 189e1d9e1..27898ee92 100644
--- a/app/models/broadcast_message.py
+++ b/app/models/broadcast_message.py
@@ -132,12 +132,11 @@ class BroadcastMessage(JSONModel):
             data=kwargs,
         )
 
-    def start_broadcast(self):
+    def request_approval(self):
         self._update(
-            starts_at=datetime.utcnow().isoformat(),
             finishes_at=(datetime.utcnow() + self.DEFAULT_TTL).isoformat(),
         )
-        self._set_status_to('broadcasting')
+        self._set_status_to('pending-approval')
 
     def cancel_broadcast(self):
         self._set_status_to('cancelled')
diff --git a/app/templates/views/broadcast/preview-message.html b/app/templates/views/broadcast/preview-message.html
index f37537b1f..bed3cae07 100644
--- a/app/templates/views/broadcast/preview-message.html
+++ b/app/templates/views/broadcast/preview-message.html
@@ -28,7 +28,7 @@
   {{ broadcast_message.template|string }}
 
   {% call form_wrapper() %}
-    {{ sticky_page_footer('Start broadcast') }}
+    {{ sticky_page_footer('Submit for approval') }}
   {% endcall %}
 
 {% endblock %}
diff --git a/tests/app/main/views/test_broadcast.py b/tests/app/main/views/test_broadcast.py
index d777b9002..e306a30be 100644
--- a/tests/app/main/views/test_broadcast.py
+++ b/tests/app/main/views/test_broadcast.py
@@ -313,12 +313,11 @@ def test_start_broadcasting(
         service_id=SERVICE_ONE_ID,
         broadcast_message_id=fake_uuid,
         data={
-            'starts_at': '2020-02-02T02:02:02.222222',
             'finishes_at': '2020-02-05T02:02:02.222222',
         },
     )
     mock_update_broadcast_message_status.assert_called_once_with(
-        'broadcasting',
+        'pending-approval',
         service_id=SERVICE_ONE_ID,
         broadcast_message_id=fake_uuid,
     )