diff --git a/app/templates/views/service-settings/name.html b/app/templates/views/service-settings/name.html
index 5190b4298..a10f3deff 100644
--- a/app/templates/views/service-settings/name.html
+++ b/app/templates/views/service-settings/name.html
@@ -20,7 +20,7 @@
     {% if current_service.prefix_sms %}
       <p>Users will see your service name:</p>
       <ul class="list-bullet">
-        <li>at the start of every text message, eg ‘{{ current_service.name }}: This is an example message’</li>
+        <li>at the start of every text message</li>
         <li>as your email sender name</li>
       </ul>
     {% else %}