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When the Center - on Budget and Policy Priorities studied WIC, they found key learnings about the quantity of messages - delivered, how people engage with messages, and how they take action. -
-Message delivery
-Benchmark: 80% of texts are successfully delivered -
-- You may discover that some numbers are temporarily or permanently unavailable due to service being discontinued, - numbers changing, or being a landline. + target="_blank">Center on Budget and Policy Priorities studied WIC, they found key learnings about the + quantity of messages delivered, how people engage with messages, and how they take action.
-Engagement
-Benchmark: Engagement rates with texts ranged from 17% - to 26%
-- The highest rate of engagement with a text comes within hours of sending. Engagement rates include any kind of - action taken due to a text, including replying “STOP” to prevent future texts. +
Message delivery
+Benchmark: 80% of texts are + successfully delivered
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+ You may discover that some numbers are temporarily or permanently unavailable due to service being + discontinued, + numbers changing, or being a landline. +
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Appointment requests
-Benchmark: Requesting appointments after receiving texts ranged from 4% to 9%
-- Requesting appointments is a specific type of engagement. Provide a phone number or link to an online appointment - request form. -
+ +Engagement
+Benchmark: Engagement rates with texts ranged from 17% + to 26%
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+ The highest rate of engagement with a text comes within hours of sending. Engagement rates include any kind + of + action taken due to a text, including replying “STOP” to prevent future texts. +
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Appointment requests
+Benchmark: Requesting appointments after receiving texts ranged + from 4% to 9%
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+ Requesting appointments is a specific type of engagement. Provide a phone number or link to an online + appointment + request form. +
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- The Code for America’s Texting Playbook reported specific learnings around appointment reminders, completing + The Code for America’s Texting + Playbook + reported specific learnings around appointment reminders, completing document submission, and maintenance reminders.
-Appointment reminders
-Benchmark: Clients were 79% more likely to keep - their appointment after receiving a text reminder.
-You will likely see more completed appointments.
+Appointment reminders
+Benchmark: Clients were 79% more + likely + to keep + their appointment after receiving a text reminder.
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You will likely see more completed appointments.
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Benchmark: Clients were 55% more likely to complete - an interview after receiving an interview reminder
-You will likely see more completed interviews.
+Benchmark: Clients were 55% more + likely + to complete + an interview after receiving an interview reminder
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+
You will likely see more completed interviews.
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Document submission
-- Benchmark: Clients were 6% more likely to complete document submission after - receiving a customized list of required documents via text -
-To encourage response, provide a custom list of the needed documents and information about how to submit them.
+Document submission
++ Benchmark: Clients were 6% more likely to complete document submission after + receiving a customized list of required documents via text +
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To encourage response, provide a custom list of the needed documents and information about how to submit + them. +
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Reminders
-Benchmark: Text reminders improved case maintenance rates by 21%
-You may see less turnover in your case rates.
+Reminders
+Benchmark: Text reminders improved case maintenance rates by 21%
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You may see less turnover in your case rates.
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Guidance
For texting the public
-Effectively reaching your audience and supporting your program’s goals starts with strategically planning out what text messages can help you achieve and how to approach a thoughtful rollout. +
Effectively reaching your audience and supporting your program’s goals starts with strategically planning out what + text messages can help you achieve and how to approach a thoughtful rollout.
This set of best practices will help you get an effective texting initiative up and running.
{% set card_header = "Key elements of a texting campaign" %} {% set card_contents = [ - { - "image_src": asset_url('images/goal.svg'), - "card_heading": "Establish clear goals", - "p_text": "Start with a singular purpose. Make explicit what you want to achieve.", - }, - { - "image_src": asset_url('images/compliant.svg'), - "card_heading": "Follow rules & regulations", - "p_text": "Understand what is required when texting the public.", - }, - { - "image_src": asset_url('images/trust.svg'), - "card_heading": "Establish trust", - "p_text": "Help your audience anticipate and welcome your texts.", - }, - { - "image_src": asset_url('images/runner.svg'), - "card_heading": "Write texts that provoke action", - "p_text": "Help your audience know what to do with the information you send.", - }, - { - "image_src": asset_url('images/language.svg'), - "card_heading": "Send texts in multiple languages", - "p_text": "What to know as you plan translated texts.", - }, - { - "image_src": asset_url('images/chart.svg'), - "card_heading": "Measure performance with benchmarking", - "p_text": "Learn how effective your texting program can be.", - } + { + "svg_src": "goal", + "card_heading": "Establish clear goals", + "p_text": "Start with a singular purpose. Make explicit what you want to achieve.", + "link": "/guidance/clear-goals" + }, + { + "svg_src": "compliant", + "card_heading": "Follow rules & regulations", + "p_text": "Understand what is required when texting the public.", + "link": "/guidance/rules-and-regulations" + }, + { + "svg_src": "trust", + "card_heading": "Establish trust", + "p_text": "Help your audience anticipate and welcome your texts.", + "link": "/guidance/establish-trust" + }, + { + "svg_src": "runner", + "card_heading": "Write texts that provoke action", + "p_text": "Help your audience know what to do with the information you send.", + "link": "/guidance/write-for-action" + }, + { + "svg_src": "language", + "card_heading": "Send texts in multiple languages", + "p_text": "What to know as you plan translated texts.", + "link": "/guidance/multiple-languages" + }, + { + "svg_src": "chart", + "card_heading": "Measure performance with benchmarking", + "p_text": "Learn how effective your texting program can be.", + "link": "/guidance/benchmark-performance" + } ] %} {% with card_header=card_header, card_contents=card_contents %}{% include "components/guidance/cards.html" %}{% diff --git a/app/templates/views/guidance/write-for-action.html b/app/templates/views/guidance/write-for-action.html index 29651573f..d5587654b 100644 --- a/app/templates/views/guidance/write-for-action.html +++ b/app/templates/views/guidance/write-for-action.html @@ -60,7 +60,7 @@ }})