diff --git a/app/__init__.py b/app/__init__.py
index d0bb4a387..1e9ce53e5 100644
--- a/app/__init__.py
+++ b/app/__init__.py
@@ -62,8 +62,14 @@ from app.formatters import (
     format_thousands,
     format_time,
     id_safe,
+    iteration_count,
     linkable_name,
+    message_count,
+    message_count_label,
+    message_count_noun,
     nl2br,
+    recipient_count,
+    recipient_count_label,
     valid_phone_number,
 )
 from app.models.organisation import Organisation
@@ -548,6 +554,12 @@ def add_template_filters(application):
         id_safe,
         convert_to_boolean,
         format_list_items,
+        iteration_count,
+        recipient_count,
+        recipient_count_label,
+        message_count_label,
+        message_count,
+        message_count_noun,
     ]:
         application.add_template_filter(fn)
 
diff --git a/app/formatters.py b/app/formatters.py
index bf36351c8..9e7f0de33 100644
--- a/app/formatters.py
+++ b/app/formatters.py
@@ -415,3 +415,91 @@ def guess_name_from_email_address(email_address):
     ).then(
         normalize_spaces
     )
+
+
+def message_count_label(count, template_type, suffix='sent'):
+    if suffix:
+        return f'{message_count_noun(count, template_type)} {suffix}'
+    return message_count_noun(count, template_type)
+
+
+def message_count_noun(count, template_type):
+    if template_type is None:
+        if count == 1:
+            return 'message'
+        else:
+            return 'messages'
+
+    if template_type == 'sms':
+        if count == 1:
+            return 'text message'
+        else:
+            return 'text messages'
+
+    elif template_type == 'email':
+        if count == 1:
+            return 'email'
+        else:
+            return 'emails'
+
+    elif template_type == 'letter':
+        if count == 1:
+            return 'letter'
+        else:
+            return 'letters'
+
+    elif template_type == 'broadcast':
+        if count == 1:
+            return 'broadcast'
+        else:
+            return 'broadcasts'
+
+
+def message_count(count, template_type):
+    return (
+        f'{format_thousands(count)} '
+        f'{message_count_noun(count, template_type)}'
+    )
+
+
+def recipient_count_label(count, template_type):
+
+    if template_type is None:
+        if count == 1:
+            return 'recipient'
+        else:
+            return 'recipients'
+
+    if template_type == 'sms':
+        if count == 1:
+            return 'phone number'
+        else:
+            return 'phone numbers'
+
+    elif template_type == 'email':
+        if count == 1:
+            return 'email address'
+        else:
+            return 'email addresses'
+
+    elif template_type == 'letter':
+        if count == 1:
+            return 'address'
+        else:
+            return 'addresses'
+
+
+def recipient_count(count, template_type):
+    return (
+        f'{format_thousands(count)} '
+        f'{recipient_count_label(count, template_type)}'
+    )
+
+
+def iteration_count(count):
+    if count == 1:
+        return 'once'
+    elif count == 2:
+        return 'twice'
+    else:
+        return f'{count} times'
diff --git a/app/templates/components/message-count-label.html b/app/templates/components/message-count-label.html
index b85d8f420..87b294d94 100644
--- a/app/templates/components/message-count-label.html
+++ b/app/templates/components/message-count-label.html
@@ -1,79 +1,15 @@
 {% macro message_count_label(count, template_type, suffix='sent') -%}
-  {% if template_type == None %}
-    {%- if count == 1 -%}
-      message
-    {%- else -%}
-      messages
-    {%- endif -%}
-  {% endif %}
-  {%- if template_type == 'sms' -%}
-    {%- if count == 1 -%}
-      text message
-    {%- else -%}
-      text messages
-    {%- endif -%}
-  {%- elif template_type == 'email' -%}
-    {%- if count == 1 -%}
-      email
-    {%- else -%}
-      emails
-    {%- endif -%}
-  {%- elif template_type == 'letter' -%}
-    {%- if count == 1 -%}
-      letter
-    {%- else -%}
-      letters
-    {%- endif -%}
-  {%- elif template_type == 'broadcast' -%}
-    {%- if count == 1 -%}
-      broadcast
-    {%- else -%}
-      broadcasts
-    {%- endif -%}
-  {%- endif %} {{ suffix }}
+  {{ count|message_count_noun(template_type) }} {{ suffix }}
 {%- endmacro %}
 
 {% macro recipient_count_label(count, template_type) -%}
-  {% if template_type == None %}
-    {%- if count == 1 -%}
-      recipient
-    {%- else -%}
-      recipients
-    {%- endif -%}
-  {% endif %}
-  {%- if template_type == 'sms' -%}
-    {%- if count == 1 -%}
-      phone number
-    {%- else -%}
-      phone numbers
-    {%- endif -%}
-  {%- elif template_type == 'email' -%}
-    {%- if count == 1 -%}
-      email address
-    {%- else -%}
-      email addresses
-    {%- endif -%}
-  {%- elif template_type == 'letter' -%}
-    {%- if count == 1 -%}
-      address
-    {%- else -%}
-      addresses
-    {%- endif -%}
-  {%- endif %}
+  {{ count|recipient_count_label(template_type) }}
 {%- endmacro %}
 
-
 {% macro recipient_count(count, template_type, prefix='') -%}
-  {{ count|format_thousands }} {{ prefix }} {{ recipient_count_label(count, template_type)}}
+  {{ count|format_thousands }} {{ prefix }} {{ count|recipient_count_label(template_type) }}
 {% endmacro %}
 
-
 {% macro iteration_count(count) -%}
-  {% if count == 1 %}
-    once
-  {% elif count == 2 %}
-    twice
-  {% else %}
-    {{ count }} times
-  {% endif %}
+  {{ count|iteration_count }}
 {% endmacro %}