diff --git a/app/content/get-started.md b/app/content/get-started.md
index c97b9efc6..00444d544 100644
--- a/app/content/get-started.md
+++ b/app/content/get-started.md
@@ -14,8 +14,8 @@ Learn how to [personalize messages](/using-notify/how-to) to increase response.
 Learn about message _parts_ and [how limits are calculated](/using-notify/pricing).
 
 5. ## Start sending messages
-To remove the restrictions of Trial Mode and begin sending messages to clients complete the <a class="usa-link usa-link--external" href="https://docs.google.com/forms/d/1fnaBtxuGf3q-OdGVyt2LqBKvp9_P21kmKJa0yIK8rWM/edit">Go-Live Form</a>.
-We’ll respond within one business day.
+To remove the restrictions of Trial Mode and begin sending messages to people complete the <a class="usa-link usa-link--external" href="https://docs.google.com/forms/d/1fnaBtxuGf3q-OdGVyt2LqBKvp9_P21kmKJa0yIK8rWM/edit">Go-Live Form</a>.
+We'll respond within one business day.
 
 ### Questions?
 [Contact the Notify team](/support)
diff --git a/app/templates/views/guides/benchmark-performance.html b/app/templates/views/guides/benchmark-performance.html
index 39ca69700..87bf11b93 100644
--- a/app/templates/views/guides/benchmark-performance.html
+++ b/app/templates/views/guides/benchmark-performance.html
@@ -80,14 +80,14 @@
     document submission, and maintenance reminders.
   </p>
   <h3>Appointment reminders</h3>
-  <p class="text-light">Benchmark: Clients were <span class="text-bold">79%</span> more
+  <p class="text-light">Benchmark: People were <span class="text-bold">79%</span> more
     likely to keep their appointment after receiving a text reminder.</p>
   <ul>
     <li>
       <p>You will likely see more completed appointments.</p>
     </li>
   </ul>
-  <p class="text-light">Benchmark: Clients were <span class="text-bold">55%</span> more
+  <p class="text-light">Benchmark: People were <span class="text-bold">55%</span> more
     likely to complete an interview after receiving an interview reminder</p>
   <ul>
     <li>
@@ -97,7 +97,7 @@
 
   <h3>Document submission</h3>
     <p class="text-light">
-      Benchmark: Clients were <span class="text-bold">6%</span> more likely to complete document submission after
+      Benchmark: People were <span class="text-bold">6%</span> more likely to complete document submission after
       receiving a customized list of required documents via text
     </p>
   <ul>
diff --git a/app/templates/views/guides/establish-trust.html b/app/templates/views/guides/establish-trust.html
index 5d72f66b4..6259b97ac 100644
--- a/app/templates/views/guides/establish-trust.html
+++ b/app/templates/views/guides/establish-trust.html
@@ -189,7 +189,7 @@
   "image_src": asset_url('images/project-management.svg'),
   "card_heading": "Case management systems",
   "alt_text": "Graphic representing project management",
-  "p_text": "When it makes sense, include information about texts being sent to specific clients on individual splash
+  "p_text": "When it makes sense, include information about texts being sent to specific people on individual splash
   pages or within case management notes.",
   },
   ] %}
diff --git a/backstop.config.js b/backstop.config.js
index d9af97d0f..0ff009948 100644
--- a/backstop.config.js
+++ b/backstop.config.js
@@ -1,6 +1,6 @@
 const { urls, baseUrl } = require('./urls');
 
-const MISMATCH_THRESHOLD = .5;
+const MISMATCH_THRESHOLD = .2;
 const SCREENSHOT_DELAY = 2000;
 
 const createScenariosFromUrls = (urls, delay = SCREENSHOT_DELAY) => {
diff --git a/backstop_data/bitmaps_reference/backstop_test_About_0_document_0_desktop.png b/backstop_data/bitmaps_reference/backstop_test_About_0_document_0_desktop.png
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diff --git a/backstop_data/bitmaps_reference/backstop_test_Get_Started_0_document_0_desktop.png b/backstop_data/bitmaps_reference/backstop_test_Get_Started_0_document_0_desktop.png
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diff --git a/backstop_data/bitmaps_reference/backstop_test_Get_Started_Page_-_Highlight_Trial_Mode_0_document_0_desktop.png b/backstop_data/bitmaps_reference/backstop_test_Get_Started_Page_-_Highlight_Trial_Mode_0_document_0_desktop.png
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