diff --git a/app/templates/views/features.html b/app/templates/views/features.html
index bd868ba40..6bd981ef4 100644
--- a/app/templates/views/features.html
+++ b/app/templates/views/features.html
@@ -28,23 +28,23 @@
     {% endif %}
 
     <h2 class="heading-medium">Reusable message templates</h2>
-    <p>To send an email, text or letter with Notify, first create a reusable message template.</p>
+    <p>To send an email, text or letter with Notify, you need to create a reusable message template first.</p>
     <p>Templates let you send the same thing to lots of people, as often as you need to, without writing a new message each time.</p>
 
     <h2 class="heading-medium">Personalised content</h2>
     <p>Notify makes it easy to send personalised messages from a single template.</p>
-    <p>If you want to include the recipient's name or a reference number in your message, you can add a placeholder. Placeholders get filled in each time you send a message. You can do this manually or upload a list of personal details and let Notify do it for you.</p>
+    <p>If you want to include personalised content in your message, you can add a placeholder. Placeholders are filled in with details, like a name or reference number, each time you send a message. You can do this manually or upload a list of personal details and let Notify do it for you.</p>
 
     <h2 class="heading-medium">Bulk sending</h2>
     <p>To send a batch of messages at once, upload a list of contact details to Notify. You can also schedule the date and time you want them to be sent.</p>
 
     <h2 class="heading-medium">API integration</h2>
-    <p>You can integrate the GOV.UK Notify API with your web application or back-office system to send messages automatically.</p>
+    <p>You can integrate the Notify API with your web application or back-office system to send messages automatically.</p>
     <p><a href="https://www.notifications.service.gov.uk/documentation">Read our API documentation</a> for more information.</p>
 
     <h2 class="heading-medium">Reporting</h2>
     <p>Notify’s real-time dashboard lets you see the number of messages sent. You can also check the current status of any message to see when it was delivered.</p>
-    <p>Read more about <a href="https://www.notifications.service.gov.uk/features/using-notify#messagestatus">message statuses</a>.</p>
+    <p>Read more about how <a href="https://www.notifications.service.gov.uk/features/using-notify#messagestatus">message status</a> works.</p>
 
     <h2 class="heading-medium">Permissions</h2>
     <p>Control which members of your team can see, create, edit and send messages.</p>
@@ -56,10 +56,10 @@
     </ul>
 
     <h2 class="heading-medium">Performance</h2>
-    <p>GOV.UK Notify commits to:</p>
+    <p>Notify commits to:</p>
     <ul class="list list-bullet">
       <li>sending 95% of emails and text messages within 10 seconds</li>
-      <li>printing and posting letters by 3pm the next working day (if you send them to us before 5.30pm)</li>
+      <li>printing and posting letters by 3pm the next working day (if you send them to us before 5:30pm)</li>
     </ul>
 
     <p>We send messages through several different providers. If one provider fails, Notify switches to another so that your messages are not affected.</p>
@@ -73,7 +73,7 @@
     <p>Notify lets you redact personal information from your messages after they've been sent. This means that only the recipient can see that information.</p>
 
     <h3 class="heading-small">Two-factor authentication</h3>
-    <p>Notify uses 2FA to keep your account secure. Every time you sign in, we'll send a unique one-time code to your phone and ask you to enter it first.</p>
+    <p>Notify uses two-factor authentication (2FA) to keep your account secure. When you sign in, we'll send a unique one-time code to your phone and ask you to enter it before we let you use your account.</p>
     <p>Read more about <a href="https://www.notifications.service.gov.uk/features/security">security</a>.
 
     <h2 class="heading-medium">Support</h2>