diff --git a/app/main/forms.py b/app/main/forms.py
index e4927ea06..7856b1bc5 100644
--- a/app/main/forms.py
+++ b/app/main/forms.py
@@ -12,7 +12,8 @@ from wtforms import (
     FileField,
     BooleanField,
     HiddenField,
-    IntegerField)
+    IntegerField
+)
 from wtforms.fields.html5 import EmailField, TelField
 from wtforms.validators import (DataRequired, Email, Length, Regexp)
 
@@ -318,3 +319,13 @@ class ProviderForm(Form):
 
 class ServiceReplyToEmailFrom(Form):
     email_address = email_address()
+
+
+class ServiceSmsSender(Form):
+    sms_sender = StringField('', validators=[Length(max=11,
+                             message="Text message sender can't be longer than 11 characters")])
+
+    def validate_sms_sender(form, field):
+        import re
+        if not re.match('^[a-zA-Z0-9\s]+$', field.data):
+            raise ValidationError('Sms text message sender can only contain alpha-numeric characters')
diff --git a/app/main/views/service_settings.py b/app/main/views/service_settings.py
index b234f923c..889e901a1 100644
--- a/app/main/views/service_settings.py
+++ b/app/main/views/service_settings.py
@@ -23,7 +23,8 @@ from app.main.forms import (
     ConfirmPasswordForm,
     ServiceNameForm,
     RequestToGoLiveForm,
-    ServiceReplyToEmailFrom
+    ServiceReplyToEmailFrom,
+    ServiceSmsSender
 )
 from app import user_api_client
 from app import current_service
@@ -261,3 +262,29 @@ def service_set_reply_to_email(service_id):
     return render_template(
         'views/service-settings/set-reply-to-email.html',
         form=form)
+
+
+@main.route("/services/<service_id>/service-settings/set-sms-sender", methods=['GET', 'POST'])
+@login_required
+@user_has_permissions('manage_settings', admin_override=True)
+def service_set_sms_sender(service_id):
+    form = ServiceSmsSender()
+    if request.method == 'GET':
+        form.sms_sender.data = current_service.get('sms_sender')
+    if form.validate_on_submit():
+        message = 'SMS Sender set to {}'.format(form.sms_sender.data)
+        service_api_client.update_service(
+            current_service['id'],
+            current_service['name'],
+            current_service['active'],
+            current_service['message_limit'],
+            current_service['restricted'],
+            current_service['users'],
+            current_service['email_from'],
+            current_service['reply_to_email_address'],
+            sms_sender=form.sms_sender.data if form.sms_sender.data else None)
+        flash(message, 'default_with_tick')
+        return redirect(url_for('.service_settings', service_id=service_id))
+    return render_template(
+        'views/service-settings/set-sms-sender.html',
+        form=form)
diff --git a/app/notify_client/api_client.py b/app/notify_client/api_client.py
index a2c3af94f..a4360098f 100644
--- a/app/notify_client/api_client.py
+++ b/app/notify_client/api_client.py
@@ -62,7 +62,8 @@ class ServiceAPIClient(NotificationsAPIClient):
                        restricted,
                        users,
                        email_from,
-                       reply_to_email_address=None):
+                       reply_to_email_address=None,
+                       sms_sender=None):
         """
         Update a service.
         """
@@ -74,7 +75,8 @@ class ServiceAPIClient(NotificationsAPIClient):
             "restricted": restricted,
             "users": users,
             "email_from": email_from,
-            "reply_to_email_address": reply_to_email_address
+            "reply_to_email_address": reply_to_email_address,
+            "sms_sender": sms_sender
         }
         _attach_current_user(data)
         endpoint = "/service/{0}".format(service_id)
diff --git a/app/templates/views/service-settings.html b/app/templates/views/service-settings.html
index 44bf6bda8..ca7eb6ce5 100644
--- a/app/templates/views/service-settings.html
+++ b/app/templates/views/service-settings.html
@@ -18,6 +18,10 @@
         'title': 'Set email reply to address',
         'link': url_for('.service_set_reply_to_email', service_id=current_service.id)
       },
+      {
+        'title': 'Set text message sender name',
+        'link': url_for('.service_set_sms_sender', service_id=current_service.id)
+      },
       {
         'title': 'Request to go live and turn off trial mode',
         'link': url_for('.service_request_to_go_live', service_id=current_service.id),
diff --git a/app/templates/views/service-settings/set-sms-sender.html b/app/templates/views/service-settings/set-sms-sender.html
new file mode 100644
index 000000000..e9c39a374
--- /dev/null
+++ b/app/templates/views/service-settings/set-sms-sender.html
@@ -0,0 +1,28 @@
+{% extends "withnav_template.html" %}
+{% from "components/textbox.html" import textbox %}
+{% from "components/page-footer.html" import page_footer %}
+
+{% block page_title %}
+  Set text message sender name – GOV.UK Notify
+{% endblock %}
+
+{% block maincolumn_content %}
+
+  <div class="grid-row">
+    <div class="column-three-quarters">
+      <h1 class="heading-large">Set text message sender name</h1>
+      <form method="post">
+        {{ textbox(
+          form.sms_sender,
+          width='1-1',
+          safe_error_message=True
+        ) }}
+        {{ page_footer(
+          'Save',
+          back_link=url_for('.service_settings', service_id=current_service.id)
+      ) }}
+      </form>
+    </div>
+  </div>
+
+{% endblock %}
diff --git a/tests/app/main/test_validators.py b/tests/app/main/test_validators.py
index aa308dba8..535936eab 100644
--- a/tests/app/main/test_validators.py
+++ b/tests/app/main/test_validators.py
@@ -1,5 +1,5 @@
 import pytest
-from app.main.forms import RegisterUserForm
+from app.main.forms import RegisterUserForm, ServiceSmsSender
 from app.main.validators import ValidEmailDomainRegex, NoCommasInPlaceHolders
 from wtforms import ValidationError
 from unittest.mock import Mock
@@ -121,3 +121,20 @@ def test_for_commas_in_placeholders(app_):
             NoCommasInPlaceHolders()(None, _gen_mock_field('Hello ((name,date))'))
         assert str(error.value) == 'You can’t have commas in your fields'
         NoCommasInPlaceHolders()(None, _gen_mock_field('Hello ((name))'))
+
+
+def test_sms_sender_form_validation(app_, mock_get_user_by_email):
+    with app_.test_request_context():
+        form = ServiceSmsSender()
+
+        form.sms_sender.data = 'elevenchars'
+        form.validate()
+        assert not form.errors
+
+        form.sms_sender.data = 'morethanelevenchars'
+        form.validate()
+        assert "Text message sender can't be longer than 11 characters" == form.errors['sms_sender'][0]
+
+        form.sms_sender.data = '###########'
+        form.validate()
+        assert 'Sms text message sender can only contain alpha-numeric characters' == form.errors['sms_sender'][0]
diff --git a/tests/app/main/views/test_service_settings.py b/tests/app/main/views/test_service_settings.py
index 9965e2922..c06931a78 100644
--- a/tests/app/main/views/test_service_settings.py
+++ b/tests/app/main/views/test_service_settings.py
@@ -694,3 +694,44 @@ def test_does_not_show_research_mode_indicator(
             page = BeautifulSoup(response.data.decode('utf-8'), 'html.parser')
             element = page.find('span', {"id": "research-mode"})
             assert not element
+
+
+def test_set_text_message_sender(
+        app_,
+        active_user_with_permissions,
+        mocker,
+        mock_update_service,
+        service_one):
+    with app_.test_request_context():
+        with app_.test_client() as client:
+            client.login(active_user_with_permissions, mocker, service_one)
+            data = {"sms_sender": "elevenchars"}
+            response = client.post(url_for('main.service_set_sms_sender', service_id=service_one['id']),
+                                   data=data,
+                                   follow_redirects=True)
+        assert response.status_code == 200
+
+        mock_update_service.assert_called_with(service_one['id'],
+                                               service_one['name'],
+                                               service_one['active'],
+                                               service_one['message_limit'],
+                                               service_one['restricted'],
+                                               service_one['users'],
+                                               service_one['email_from'],
+                                               service_one['reply_to_email_address'],
+                                               "elevenchars")
+
+
+def test_if_sms_sender_set_then_form_populated(app_,
+                                               active_user_with_permissions,
+                                               mocker,
+                                               service_one):
+    service_one['sms_sender'] = 'elevenchars'
+    with app_.test_request_context():
+        with app_.test_client() as client:
+            client.login(active_user_with_permissions, mocker, service_one)
+            response = client.get(url_for('main.service_set_sms_sender', service_id=service_one['id']))
+
+        assert response.status_code == 200
+        page = BeautifulSoup(response.data.decode('utf-8'), 'html.parser')
+        assert page.find(id='sms_sender')['value'] == 'elevenchars'
diff --git a/tests/conftest.py b/tests/conftest.py
index 81a1632b4..6df582cc8 100644
--- a/tests/conftest.py
+++ b/tests/conftest.py
@@ -100,7 +100,8 @@ def mock_update_service(mocker):
                 restricted,
                 users,
                 email_from,
-                reply_to_email_address=None):
+                reply_to_email_address=None,
+                sms_sender=None):
         service = service_json(
             service_id, service_name, users, message_limit=message_limit,
             active=active, restricted=restricted, email_from=email_from, reply_to_email_address=reply_to_email_address)