diff --git a/app/main/validators.py b/app/main/validators.py
index 6294764fc..3b1d5ab61 100644
--- a/app/main/validators.py
+++ b/app/main/validators.py
@@ -47,7 +47,7 @@ class ValidGovEmail:
         message = '''
             Enter a public sector email address or
             <a class="govuk-link govuk-link--no-visited-state" href="{}">find out who can use Notify</a>
-        '''.format(url_for('main.who_can_use_notify'))
+        '''.format(url_for('main.features'))
         if not is_gov_user(field.data.lower()):
             raise ValidationError(message)
 
diff --git a/app/main/views/index.py b/app/main/views/index.py
index 6b1dae713..836adf39d 100644
--- a/app/main/views/index.py
+++ b/app/main/views/index.py
@@ -293,15 +293,7 @@ def get_started():
 
 @main.route('/using-notify/who-its-for')
 def who_its_for():
-    return redirect(url_for('.who_can_use_notify'), 301)
-
-
-@main.route('/using-notify/who-can-use-notify')
-def who_can_use_notify():
-    return render_template(
-        'views/guidance/who-can-use-notify.html',
-        navigation_links=features_nav(),
-    )
+    return redirect(url_for('.features'), 301)
 
 
 @main.route('/trial-mode')
diff --git a/app/templates/views/get-started.html b/app/templates/views/get-started.html
index 7dd6f83fc..b8d522a45 100644
--- a/app/templates/views/get-started.html
+++ b/app/templates/views/get-started.html
@@ -15,9 +15,6 @@
   <li class="get-started-list__item">
     <h2 class="get-started-list__heading">Check if US Notify is right for you</h2>
     <p class="govuk-body">Read about our <a class="govuk-link govuk-link--no-visited-state" href="{{ url_for('main.features') }}">features</a>, <a class="govuk-link govuk-link--no-visited-state" href="{{ url_for('.pricing') }}">pricing</a> and <a class="govuk-link govuk-link--no-visited-state" href="{{ url_for('main.roadmap') }}">roadmap</a>.</p>
-    <p class="govuk-body">
-      Check <a class="govuk-link govuk-link--no-visited-state" href="{{ url_for('.who_can_use_notify') }}">whether your organisation can use Notify</a>.
-    </p>
   </li>
 
   <li class="get-started-list__item">
diff --git a/tests/app/main/views/test_index.py b/tests/app/main/views/test_index.py
index 3185b5135..5c342da70 100644
--- a/tests/app/main/views/test_index.py
+++ b/tests/app/main/views/test_index.py
@@ -163,7 +163,6 @@ def test_guidance_pages_link_to_service_pages_when_signed_in(
     ('old_using_notify', 'using_notify'),
     ('delivery_and_failure', 'message_status'),
     ('callbacks', 'documentation'),
-    ('who_its_for', 'who_can_use_notify'),
 ])
 def test_old_static_pages_redirect(
     client_request,
diff --git a/tests/app/main/views/test_register.py b/tests/app/main/views/test_register.py
index d9c523b3c..525b905a8 100644
--- a/tests/app/main/views/test_register.py
+++ b/tests/app/main/views/test_register.py
@@ -125,7 +125,7 @@ def test_should_return_200_when_email_is_not_gov_uk(
         page.select_one('.govuk-error-message').text
     )
     assert page.select_one('.govuk-error-message a')['href'] == url_for(
-        'main.who_can_use_notify'
+        'main.features'
     )
 
 
diff --git a/tests/app/test_navigation.py b/tests/app/test_navigation.py
index 334190815..d2a52a2b2 100644
--- a/tests/app/test_navigation.py
+++ b/tests/app/test_navigation.py
@@ -332,7 +332,6 @@ EXCLUDED_ENDPOINTS = tuple(map(Navigation.get_endpoint_with_blueprint, {
     'webauthn_complete_register',
     'webauthn_begin_authentication',
     'webauthn_complete_authentication',
-    'who_can_use_notify',
     'who_its_for',
 }))