diff --git a/app/templates/views/pricing/index.html b/app/templates/views/pricing/index.html
index 8c5f5da95..065dce783 100644
--- a/app/templates/views/pricing/index.html
+++ b/app/templates/views/pricing/index.html
@@ -18,9 +18,13 @@
     <li>no procurement cost</li>
   </ul>
 
-  {% if not current_user.is_authenticated %}
-    <p><a href="{{ url_for('main.register') }}">Create an account</a> then set up as many different services as you need to. Each service has its own free text message allowance.</p>
-  {% endif %}
+  <p>
+    {% if not current_user.is_authenticated %}
+      <a href="{{ url_for('main.register') }}">Create an account</a> then set up as many different services as you need to.</p>
+    {% else %}
+      You can set up as many different services as you need to.
+    {% endif %}
+  </p>
 
   <p>When you set up a new service it will start in <a href="{{ url_for('main.trial_mode_new') }}">trial mode</a>.</p>
 
@@ -28,12 +32,14 @@
   <p>It’s free to send emails through Notify.</p>
 
   <h2 class="heading-medium">Text messages</h2>
-  <p>Each service you set up in Notify has a free annual allowance. The allowance is:</p>
+  <p>Every service you set up has an annual allowance of free text messages.</p>
+  <p>If your organisation has more than one service on Notify, they each have a separate allowance.</p>
+  <p>The allowance is:</p>
   <ul class="list list-bullet">
     <li>250,000 free text messages for central government services</li>
     <li>25,000 free text messages for other public sector services</li>
   </ul>
-  <p>It costs 1.58 pence (plus VAT) for each text message you send after your free allowance.</p>
+  <p>It costs 1.58 pence (plus VAT) for each text message you send after you've used your free allowance.</p>
   <p>See <a href="{{ url_for('main.how_to_pay') }}">how to pay</a>.
 
   <h3 class="heading-small">Long text messages</h3>
@@ -112,6 +118,9 @@
 
   <h2 class="heading-medium" id="letters">Letters</h2>
   <p>The cost of sending a letter depends on the postage you choose and how many sheets of paper you need.</p>
+  <div class="panel panel-border-wide">
+    <p>Current prices will increase by 5 pence on Tuesday 1 October.</p>
+  </div>
   <div class="bottom-gutter-3-2">
     {% call mapping_table(
       caption='Letter pricing',