diff --git a/app/templates/views/guidance/clear-goals.html b/app/templates/views/guidance/clear-goals.html
index b42efe3fa..3b9b56411 100644
--- a/app/templates/views/guidance/clear-goals.html
+++ b/app/templates/views/guidance/clear-goals.html
@@ -15,7 +15,7 @@
action or influence behavior. Therefore, when starting to plan your texting campaign, it’s important to start with
the end in mind.
-
+
To establish clear goals, start by answering the following questions:
@@ -34,66 +34,87 @@
Dept. of Human Services: We believe your EBT card may have been used by someone else. Please call the number on the
back of your card (888-123-5555) to cancel and get a new one. If you need a new card immediately, please visit your
local office.
-
+
-
Use texting to share timely information, provide critical status updates, or remind someone to do something.
- {% set list_item_dos = [
- {
- "list_content": "Your application is due on…",
- },
- {
- "list_content": "We need more information from you to process your application for…",
- },
- {
- "list_content": "We will be calling you about…at…",
- },
- {
- "list_content": "We will be calling you about…at…",
- },
- ] %}
-
Examples:
-
- {% for item in list_item_dos %}
-
-
-
- {{item.list_content}}
-
-
- {% endfor %}
-
-
+
+
+
+
+ What to do
+
+
+
Use texting to share timely
+ information, provide critical status updates, or remind someone to do something.
+
Examples:
+ {% set list_item_dos = [
+ {
+ "list_content": "Your application is due on…",
+ },
+ {
+ "list_content": "We need more information from you to process your application for…",
+ },
+ {
+ "list_content": "We will be calling you about…at…",
+ },
+ {
+ "list_content": "We will be calling you about…at…",
+ },
+ ] %}
+
+ {% for item in list_item_dos %}
+
+ {{item.list_content}}
+
+ {% endfor %}
+
+
+
+
+
-
Texting is not great for long, detailed instructions or frequent reminders that may be ignored.
-
-
Examples:
- {% set list_item_donts = [
- {
- "list_content": "Your rights and responsibilities",
- },
- {
- "list_content": "How to complete your application",
- },
- {
- "list_content": "Weekly reminder not to share your account information",
- },
- ] %}
-
- {% for item in list_item_donts %}
-
-
-
{{item.list_content}}
-
- {% endfor %}
-
-
-
+
+
+
+ What not to do
+
+
+
Texting is not great for long,
+ detailed instructions or frequent reminders that may be ignored.
+
+
Examples:
+ {% set list_item_donts = [
+ {
+ "list_content": "Your rights and responsibilities",
+ },
+ {
+ "list_content": "How to complete your application",
+ },
+ {
+ "list_content": "Weekly reminder not to share your account information",
+ },
+ ] %}
+
+ {% for item in list_item_donts %}
+
+ {{item.list_content}}
+
+ {% endfor %}
+
+
+
+
+
+
Your program may already be communicating with your audience through methods like mailed notices and phone calls. Think of text messages as complementary to your existing communications. Review how well you are currently reaching your audience. Are there methods or gaps that could be supplemented with a text message?
- The Department of Veterans Affairs provides a helpful
flow-chart that can help you decide if a text message is needed
@@ -105,15 +126,9 @@
result
of implementing text messaging at your agency. For example:
-
-
-
- We believe that texting [specific group of people] when [this happens or on this cadence] to inform/alert them
- about
- [subject] will result in [desired action].
-
-
-
+
We believe that texting [specific group of people] when [this happens or on this
+ cadence] to
+ inform/alert them about [subject] will result in [desired action].
For example, we’ve seen Medicaid programs use trust-markers in renewal texts
-
For example, we’ve seen Medicaid programs use trust-markers in renewal texts –
Provide helpful auto-responses
@@ -144,19 +144,19 @@
{% set card_header = "Harness trusted communication channels" %}
{% set card_contents = [
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/world-wide-web.svg'),
"card_heading": "Websites",
"p_text": "Post banner alerts about texting on your agency website, and link to a press release for more information.
Publish apublic texting privacy policy.",
},
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/community-2.svg'),
"card_heading": "Community organizations",
"p_text": "Alert trusted community-based organizations that texts are coming and what they look like. Equip them with
fliers, posters, and talking points to spread the word",
},
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/headset.svg'),
"card_heading": "IVR / Call Centers",
"p_text": "Consider adding hold message announcements about your texting initiative to further get the word out.",
},
@@ -168,14 +168,14 @@
{% set card_header = "Prepare your team" %}
{% set card_contents = [
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/grouping.svg'),
"card_heading": "Staff",
"p_text": "Give all staff a heads-up about texts before and when they are sent.
Share talking points on what texts you’re sending, when you’ll start to send them, the phone number they are coming
from, and where staff can escalate any issues.",
},
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/project-management.svg'),
"card_heading": "Case management systems",
"p_text": "When it makes sense, include information about texts being sent to specific clients on individual splash
pages or
diff --git a/app/templates/views/guidance/guidance.html b/app/templates/views/guidance/guidance.html
index d128f9178..4c08e1964 100644
--- a/app/templates/views/guidance/guidance.html
+++ b/app/templates/views/guidance/guidance.html
@@ -5,7 +5,6 @@ Guidance
{% endblock %}
{% block content_column_content %}
-{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
Guidance
@@ -18,32 +17,32 @@ Guidance
{% set card_header = "Key elements of a texting campaign" %}
{% set card_contents = [
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/goal.svg'),
"card_heading": "Establish clear goals",
"p_text": "Start with a singular purpose. Make explicit what you want to achieve.",
},
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/compliant.svg'),
"card_heading": "Follow rules & regulations",
"p_text": "Understand what is required when texting the public.",
},
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/handshake.svg'),
"card_heading": "Establish trust",
"p_text": "Help your audience anticipate and welcome your texts.",
},
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/runer-silhouette-running-fast.svg'),
"card_heading": "Write texts that provoke action",
"p_text": "Help your audience know what to do with the information you send.",
},
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/language.svg'),
"card_heading": "Send texts in multiple languages",
"p_text": "What to know as you plan translated texts.",
},
{
- "image_src": asset_url('img/usa-icons/close.svg'),
+ "image_src": asset_url('images/chart.svg'),
"card_heading": "Measure performance with benchmarking",
"p_text": "Learn how effective your texting program can be.",
}
diff --git a/app/templates/views/guidance/rules-and-regulations.html b/app/templates/views/guidance/rules-and-regulations.html
index 27152bee0..42bd579ad 100644
--- a/app/templates/views/guidance/rules-and-regulations.html
+++ b/app/templates/views/guidance/rules-and-regulations.html
@@ -23,17 +23,13 @@
{% set links = [
{
- "url_link": "https://www.fcc.gov/sites/default/files/tcpa-rules.pdf",
- "url_text":"Telephone Consumer Protection Act (TCPA)",
- "p_text": 'The Telephone Consumer
+ "p_text": 'The Telephone Consumer
Protection Act (TCPA) (47 USC § 227) is the federal law that impacts how organizations are allowed to communicate
in bulk with the public via telephone (including text message or SMS).'
},
{
- "url_link":
- "https://www.federalregister.gov/documents/2021/02/12/2020-29016/government-and-government-contractor-calls-under-the-telephone-consumer-protection-act-of-1991",
- "url_text":"Telephone Consumer Protection Act of 1991",
- "p_text": 'The FCC has ruled that Federal and State programs are exempt from the TCPA and can send
text messages to the public without consent if conducting official business. Without explicit mention in the ruling,
@@ -45,7 +41,9 @@
"url_text":"Download and share our overview of the TCPA with your legal counsel",
"p_text": 'It provides a baseline
interpretation to aid your legal counsel in getting up to speed with what might be needed for your program or use case.
- For additional questions about the enforcement of the TCPA, you can watch a recorded training on public
+ For additional questions about the enforcement of the TCPA, you can watch a recorded training on public
benefits texting provided by the FCC.'
},
] %}
@@ -54,9 +52,11 @@
{% for item in links %}
- In the US, no matter where texts are coming from, a recipient has the right to revoke consent at any time through any reasonable means. For example, a text recipient can always opt out of receiving text messages from a phone number by responding “STOP”, “QUIT”, or one of several other keywords.
+ In the US, no matter where texts are coming from, a recipient has the right to revoke consent at any time through any
+ reasonable means. For example, a text recipient can always opt out of receiving text messages from a phone number by
+ responding “STOP”, “QUIT”, or one of several other keywords.
@@ -87,7 +91,10 @@
Assess risk
- Consider the risks if someone who is not the intended recipient receives the text message. Establish an internal process to keep your phone number list up-to-date. The FCC offers a Reassigned Numbers Database to identify phone numbers that may have been reassigned since your agency obtained them.
+ Consider the risks if someone who is not the intended recipient receives the text message. Establish an internal process
+ to keep your phone number list up-to-date. The FCC offers a Reassigned
+ Numbers Database to identify phone numbers that may have been reassigned since your agency obtained them.