diff --git a/app/templates/views/pricing.html b/app/templates/views/pricing.html
index 309e28cf6..e95e78468 100644
--- a/app/templates/views/pricing.html
+++ b/app/templates/views/pricing.html
@@ -27,15 +27,14 @@
     <p>It’s free to send emails through GOV.UK Notify.</p>
 
     <h2 class="heading-medium">Text messages</h2>
-    <p>You have a free allowance of text messages each financial year. You’ll get:</p>
+    <p>Each service you set up in Notify has a free annual allowance. The allowance is:</p>
     <ul class="list list-bullet">
       <li>250,000 free text messages for central government services</li>
       <li>25,000 free text messages for other public sector services</li>
     </ul>
     <p>It costs 1.58 pence (plus VAT) for each text message you send after your free allowance.</p>
-    
     <p>See <a href="#paying">how to pay</a>.
-
+    
     <h3 class="heading-small">Multiple services</h3>
     <p>If your organisation offers multiple services, you can have a different Notify account for each of them.</p>
     <p>Each service will get its own free message allowance.</p>