diff --git a/app/templates/views/add-service-local.html b/app/templates/views/add-service-local.html
index 1ce590ec6..427f33e36 100644
--- a/app/templates/views/add-service-local.html
+++ b/app/templates/views/add-service-local.html
@@ -18,9 +18,9 @@
 
     <p class="govuk-body">Give your service a name that tells users what your messages are about, as well as who they’re from. For example:</p>
         <ul class="govuk-list govuk-list--bullet">
-          <li>School admissions - {{ current_user.default_organisation.name }}</li>
-          <li>Electoral services - {{ current_user.default_organisation.name }}</li>
-          <li>Blue Badge - {{ current_user.default_organisation.name }}</li>
+          <li>School admissions – {{ current_user.default_organisation.name }}</li>
+          <li>Electoral services – {{ current_user.default_organisation.name }}</li>
+          <li>Blue Badge – {{ current_user.default_organisation.name }}</li>
         </ul>
         <p class="govuk-body">You should only use an acronym if your users are already familiar with it.</p>