diff --git a/app/templates/views/pricing.html b/app/templates/views/pricing.html
index 010dcf96e..c3a325121 100644
--- a/app/templates/views/pricing.html
+++ b/app/templates/views/pricing.html
@@ -19,14 +19,20 @@
     <h2 class="heading-medium">Text messages</h2>
 
     <ul class="list list-bullet">
-      <li>Free allowance: 250,000 SMS per service, per financial year</li>
-      <li>Standard rate: 1.8 pence per SMS</li>
-      <li>Fail-over rate: 2.5 pence per SMS</li>
+      <li>Free allowance: 250,000 text messages per service, per financial year</li>
+      <li>If your text messages are long, it will count as 2 or 3 messages depening on length:</li>
+      <ul class="list list-bullet">
+        <li>Up to 160 characters = 1 message</li>
+        <li>Up to 306 characters = 2 messages</li>
+        <li>Up to 459 characters = 3 messages</li>
+      </ul>
+      <li>Standard text message rate: 1.8p + VAT</li>
+      <li>Fail-over text message rate: 2.5p + VAT</li>
     </ul>
 
     <p>
       You only pay the fail-over rate if we can’t deliver your text message
-      through our primary SMS provider.
+      through our primary text message provider.
     </p>
 
     <p>
@@ -34,13 +40,6 @@
       We don’t mark these costs up in any way.
     </p>
 
-    <h4 class="heading-small">SMS and text message length</h4>
-    <ul class="list list-bullet">
-      <li>Up to 160 characters = 1 SMS</li>
-      <li>Up to 306 characters = 2 SMS</li>
-      <li>Up to 459 characters = 3 SMS</li>
-    </ul>
-
     <h2 class="heading-medium">No monthly charge or setup fee</h2>
     <p>
       There are no other charges for using Notify. There’s no monthly charge