diff --git a/app/main/views/send.py b/app/main/views/send.py
index b0bfdb50f..699e2b096 100644
--- a/app/main/views/send.py
+++ b/app/main/views/send.py
@@ -165,7 +165,7 @@ def send_messages(service_id, template_id):
             ))
         except (XLDateError):
             flash((
-                '{} contains numbers or dates that Notify can’t understand. '
+                '{} contains numbers or dates that Notify cannot understand. '
                 'Try formatting all columns as ‘text’ or export your file as CSV.'
             ).format(
                 form.file.data.filename