diff --git a/app/assets/javascripts/main.js b/app/assets/javascripts/main.js
index 2c3b43083..354a1daea 100644
--- a/app/assets/javascripts/main.js
+++ b/app/assets/javascripts/main.js
@@ -2,7 +2,9 @@ window.GOVUK.Frontend.initAll();
 
 $(() => GOVUK.addCookieMessage());
 
-window.GOVUK.initAnalytics();
+if (window.GOVUK.hasConsentFor('analytics')) {
+  window.GOVUK.initAnalytics();
+}
 
 $(() => $("time.timeago").timeago());