diff --git a/app/main/views/templates.py b/app/main/views/templates.py
index 180c4fc5e..892f570d6 100644
--- a/app/main/views/templates.py
+++ b/app/main/views/templates.py
@@ -436,7 +436,7 @@ def delete_service_template(service_id, template_id):
         )
     except HTTPError as e:
         if e.status_code == 404:
-            message = 'It’s never been used.'.format(template['name'])
+            message = None
         else:
             raise e
 
diff --git a/app/templates/views/templates/template.html b/app/templates/views/templates/template.html
index 95ea73c83..66142db28 100644
--- a/app/templates/views/templates/template.html
+++ b/app/templates/views/templates/template.html
@@ -30,9 +30,11 @@
   {% elif template_delete_confirmation_message %}
     <div class="bottom-gutter">
       {% call banner_wrapper(type='dangerous', subhead=template_delete_confirmation_message[0]) %}
-        <p>
-          {{ template_delete_confirmation_message[1] }}
-        </p>
+        {% if template_delete_confirmation_message[1] %}
+          <p>
+            {{ template_delete_confirmation_message[1] }}
+          </p>
+        {% endif %}
         <form method='post'>
           <input type="hidden" name="csrf_token" value="{{ csrf_token() }}" />
           <input type="submit" class="button" name="delete" value="Confirm" />
diff --git a/tests/app/main/views/test_templates.py b/tests/app/main/views/test_templates.py
index 5c8fe8b44..e2cb7aaa3 100644
--- a/tests/app/main/views/test_templates.py
+++ b/tests/app/main/views/test_templates.py
@@ -725,9 +725,7 @@ def test_should_show_delete_template_page_with_never_used_block(
         _test_page_title=False,
     )
     assert page.h1.text == 'Are you sure you want to delete Two week reminder?'
-    assert normalize_spaces(page.select('.banner-dangerous p')[0].text) == (
-        'It’s never been used.'
-    )
+    assert not page.select('.banner-dangerous p')
     assert normalize_spaces(page.select('.sms-message-wrapper')[0].text) == (
         'service one: Template <em>content</em> with & entity'
     )