diff --git a/app/templates/error/403.html b/app/templates/error/403.html
index 552188430..13b4602b8 100644
--- a/app/templates/error/403.html
+++ b/app/templates/error/403.html
@@ -1,10 +1,10 @@
 {% extends "withoutnav_template.html" %}
-{% block per_page_title %}You are not allowed to see this page{% endblock %}
+{% block per_page_title %}You’re not allowed to see this page{% endblock %}
 {% block maincolumn_content %}
     <div class="grid-row">
       <div class="column-two-thirds">
         <h1 class="heading-large">
-          You are not allowed to see this page
+          You’re not allowed to see this page
         </h1>
         <p>
           To check your permissions, speak to a member of your team who can manage settings, team and usage.