diff --git a/app/assets/images/guidance-card-sprite.svg b/app/assets/images/best-practices-card-sprite.svg
similarity index 100%
rename from app/assets/images/guidance-card-sprite.svg
rename to app/assets/images/best-practices-card-sprite.svg
diff --git a/app/assets/sass/uswds/_uswds-theme-custom-styles.scss b/app/assets/sass/uswds/_uswds-theme-custom-styles.scss
index cd5bb3e58..554a6dfc9 100644
--- a/app/assets/sass/uswds/_uswds-theme-custom-styles.scss
+++ b/app/assets/sass/uswds/_uswds-theme-custom-styles.scss
@@ -676,28 +676,28 @@ details form {
    margin-top: 0;
 }
 
-ol.guidance-list {
+ol.best-practices-list {
    counter-reset: item;
    list-style-type: none;
    padding-left: 0;
 }
 
-ol.guidance-list.set-two {
+ol.best-practices-list.set-two {
    counter-reset: item 6;
 }
 
-ol.guidance-list.set-three {
+ol.best-practices-list.set-three {
    counter-reset: item 10;
 }
 
-ol.guidance-list li {
+ol.best-practices-list li {
    counter-increment: item;
    margin-bottom: 15px;
    position: relative;
    padding-left: 40px;
 }
 
-ol.guidance-list li::before {
+ol.best-practices-list li::before {
    content: counter(item);
    background-color: #005ea2;
    color: white;
@@ -713,11 +713,11 @@ ol.guidance-list li::before {
    top: 0;
 }
 
-li.guidance {
+li.best-practices {
    padding-bottom: 50px;
 }
 
-div.guidance {
+div.best-practices {
    height: 400px
 }
 
@@ -820,7 +820,7 @@ $do-dont-top-bar-width: 1;
 }
 
 @media (max-width: 758px) {
-   .guidance-flex-container {
+   .best-practices-flex-container {
       flex-direction: column;
    }
 }
@@ -838,18 +838,18 @@ li.linked-card:hover > div:first-child:hover {
 li.linked-card:hover h4,
 li.linked-card:hover p,
 li.linked-card:hover svg,
-.guidance_card_img:hover{
+.best-practices_card_img:hover{
    color: #005ea2;
 }
 
-.guidance_card_img {
+.best-practices_card_img {
    display: block;
    width: 50%;
    height: auto;
    margin: 0 auto;
 }
 
-.guidance_link {
+.best-practices_link {
    text-decoration: none;
 }
 
diff --git a/app/config.py b/app/config.py
index cc905c2eb..1ca3aeebd 100644
--- a/app/config.py
+++ b/app/config.py
@@ -87,7 +87,7 @@ class Config(object):
             "tts-benefits-studio@gsa.gov",
         ],
     }
-    FEATURE_GUIDANCE_ENABLED = getenv("FEATURE_GUIDANCE_ENABLED", "false")
+    FEATURE_BEST_PRACTICES_ENABLED = getenv("FEATURE_BEST_PRACTICES_ENABLED", "false")
 
 
 def _s3_credentials_from_env(bucket_prefix):
diff --git a/app/main/views/index.py b/app/main/views/index.py
index 79ff2474c..d96c6d98b 100644
--- a/app/main/views/index.py
+++ b/app/main/views/index.py
@@ -10,22 +10,22 @@ from app.formatters import apply_html_class, convert_markdown_template
 from app.main import main
 from app.main.views.pricing import CURRENT_SMS_RATE
 from app.main.views.sub_navigation_dictionaries import (
+    best_practices_nav,
     features_nav,
-    guidance_nav,
     using_notify_nav,
 )
 from app.utils.user import user_is_logged_in
 from notifications_utils.url_safe_token import generate_token
 
-feature_guidance_enabled = (
-    os.getenv("FEATURE_GUIDANCE_ENABLED", "false").lower() == "true"
+feature_best_practices_enabled = (
+    os.getenv("FEATURE_BEST_PRACTICES_ENABLED", "false").lower() == "true"
 )
 
 
 # Hook to check for guidance routes
 @main.before_request
 def check_guidance_feature():
-    if request.path.startswith("/guidance") and not feature_guidance_enabled:
+    if request.path.startswith("/best_practices") and not feature_best_practices_enabled:
         abort(404)
 
 
@@ -204,66 +204,66 @@ def trial_mode_new():
     )
 
 
-@main.route("/guidance")
+@main.route("/best-practices")
 @user_is_logged_in
-def guidance():
+def best_practices():
     return render_template(
-        "views/guidance/guidance.html",
-        navigation_links=guidance_nav(),
+        "views/best-practices/best-practices.html",
+        navigation_links=best_practices_nav(),
     )
 
 
-@main.route("/guidance/clear-goals")
+@main.route("/best-practices/clear-goals")
 @user_is_logged_in
 def clear_goals():
     return render_template(
-        "views/guidance/clear-goals.html",
-        navigation_links=guidance_nav(),
+        "views/best-practices/clear-goals.html",
+        navigation_links=best_practices_nav(),
     )
 
 
-@main.route("/guidance/rules-and-regulations")
+@main.route("/best-practices/rules-and-regulations")
 @user_is_logged_in
 def rules_and_regulations():
     return render_template(
-        "views/guidance/rules-and-regulations.html",
-        navigation_links=guidance_nav(),
+        "views/best-practices/rules-and-regulations.html",
+        navigation_links=best_practices_nav(),
     )
 
 
-@main.route("/guidance/establish-trust")
+@main.route("/best-practices/establish-trust")
 @user_is_logged_in
 def establish_trust():
     return render_template(
-        "views/guidance/establish-trust.html",
-        navigation_links=guidance_nav(),
+        "views/best-practices/establish-trust.html",
+        navigation_links=best_practices_nav(),
     )
 
 
-@main.route("/guidance/write-for-action")
+@main.route("/best-practices/write-for-action")
 @user_is_logged_in
 def write_for_action():
     return render_template(
-        "views/guidance/write-for-action.html",
-        navigation_links=guidance_nav(),
+        "views/best-practices/write-for-action.html",
+        navigation_links=best_practices_nav(),
     )
 
 
-@main.route("/guidance/multiple-languages")
+@main.route("/best-practices/multiple-languages")
 @user_is_logged_in
 def multiple_languages():
     return render_template(
-        "views/guidance/multiple-languages.html",
-        navigation_links=guidance_nav(),
+        "views/best-practices/multiple-languages.html",
+        navigation_links=best_practices_nav(),
     )
 
 
-@main.route("/guidance/benchmark-performance")
+@main.route("/best-practices/benchmark-performance")
 @user_is_logged_in
 def benchmark_performance():
     return render_template(
-        "views/guidance/benchmark-performance.html",
-        navigation_links=guidance_nav(),
+        "views/best-practices/benchmark-performance.html",
+        navigation_links=best_practices_nav(),
     )
 
 
diff --git a/app/main/views/sub_navigation_dictionaries.py b/app/main/views/sub_navigation_dictionaries.py
index c3a2b3dd6..0689c198d 100644
--- a/app/main/views/sub_navigation_dictionaries.py
+++ b/app/main/views/sub_navigation_dictionaries.py
@@ -60,11 +60,11 @@ def using_notify_nav():
     ]
 
 
-def guidance_nav():
+def best_practices_nav():
     return [
         {
-            "name": "Guidance",
-            "link": "main.guidance",
+            "name": "Best Practices",
+            "link": "main.best_practices",
         },
         {
             "name": "Clear goals",
diff --git a/app/templates/components/guidance/cards.html b/app/templates/components/best-practices/cards.html
similarity index 85%
rename from app/templates/components/guidance/cards.html
rename to app/templates/components/best-practices/cards.html
index a60889fac..089a8a5a6 100644
--- a/app/templates/components/guidance/cards.html
+++ b/app/templates/components/best-practices/cards.html
@@ -24,12 +24,12 @@
       {% if item.svg_src or item.image_src%}
       <div class="usa-card__media usa-card__media--inset">
         {% if item.svg_src %}
-        <svg aria-hidden="true" focusable="false" role="img" class="guidance_card_img">
-          <use xlink:href="{{asset_url('images/guidance-card-sprite.svg')}}#{{item.svg_src}}"></use>
+        <svg aria-hidden="true" focusable="false" role="img" class="best-practices_card_img">
+          <use xlink:href="{{asset_url('images/best-practices-card-sprite.svg')}}#{{item.svg_src}}"></use>
         </svg>
         {% endif %}
         {% if item.image_src %}
-        <img class="guidance_card_img" src="{{item.image_src}}" alt="{{item.card_heading}} image" />
+        <img class="best-practices_card_img" src="{{item.image_src}}" alt="{{item.card_heading}} image" />
         {% endif %}
       </div>
       {% endif %}
diff --git a/app/templates/components/guidance/circle_number.html b/app/templates/components/best-practices/circle_number.html
similarity index 100%
rename from app/templates/components/guidance/circle_number.html
rename to app/templates/components/best-practices/circle_number.html
diff --git a/app/templates/components/guidance/nav_breadcrumb.html b/app/templates/components/best-practices/nav_breadcrumb.html
similarity index 78%
rename from app/templates/components/guidance/nav_breadcrumb.html
rename to app/templates/components/best-practices/nav_breadcrumb.html
index d6cba4cb6..fb5124356 100644
--- a/app/templates/components/guidance/nav_breadcrumb.html
+++ b/app/templates/components/best-practices/nav_breadcrumb.html
@@ -1,8 +1,8 @@
 <nav class="navigation-service usa-breadcrumb padding-top-0">
   <ol class="usa-breadcrumb__list">
     <li class="usa-breadcrumb__list-item">
-      <span class="usa-breadcrumb__label"><a href="{{ url_for('.guidance') }}"
-          class="usa-link navigation-organization-link">Guidance</a></span>
+      <span class="usa-breadcrumb__label"><a href="{{ url_for('.best_practices') }}"
+          class="usa-link navigation-organization-link">Best Practices</a></span>
     </li>
     {% if title %}
     <li class="usa-breadcrumb__list-item">
diff --git a/app/templates/views/guidance/benchmark-performance.html b/app/templates/views/best-practices/benchmark-performance.html
similarity index 97%
rename from app/templates/views/guidance/benchmark-performance.html
rename to app/templates/views/best-practices/benchmark-performance.html
index 195e3471a..2661f6b00 100644
--- a/app/templates/views/guidance/benchmark-performance.html
+++ b/app/templates/views/best-practices/benchmark-performance.html
@@ -7,7 +7,7 @@
 {% endblock %}
 
 {% block content_column_content %}
-{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
+{% with title=page_title %}{% include "components/best-practices/nav_breadcrumb.html" %}{% endwith %}
 <section class="usa-prose">
   <h1>{{page_title}}</h1>
   <p class="font-sans-lg text-base">Learn how effective your texting program can be.</p>
diff --git a/app/templates/views/guidance/guidance.html b/app/templates/views/best-practices/best-practices.html
similarity index 81%
rename from app/templates/views/guidance/guidance.html
rename to app/templates/views/best-practices/best-practices.html
index 618d58ef0..1c1f4f556 100644
--- a/app/templates/views/guidance/guidance.html
+++ b/app/templates/views/best-practices/best-practices.html
@@ -1,13 +1,13 @@
 {% extends "base.html" %}
 
 {% block per_page_title %}
-Guidance
+Best Practices
 {% endblock %}
 
 {% block content_column_content %}
 
 <section class="usa-prose">
-  <h1>Guidance</h1>
+  <h1>Best Practices</h1>
   <p class="font-sans-lg text-base">For texting the public</p>
   <p>Effectively reaching your audience and supporting your program’s goals starts with strategically planning out what
     text messages can help you achieve and how to approach a thoughtful rollout.
@@ -21,41 +21,41 @@ Guidance
   "svg_src": "goal",
   "card_heading": "Establish clear goals",
   "p_text": "Start with a singular purpose. Make explicit what you want to achieve.",
-  "link": "/guidance/clear-goals"
+  "link": "/best-practices/clear-goals"
   },
   {
   "svg_src": "compliant",
   "card_heading": "Follow rules & regulations",
   "p_text": "Understand what is required when texting the public.",
-  "link": "/guidance/rules-and-regulations"
+  "link": "/best-practices/rules-and-regulations"
   },
   {
   "svg_src": "trust",
   "card_heading": "Establish trust",
   "p_text": "Help your audience anticipate and welcome your texts.",
-  "link": "/guidance/establish-trust"
+  "link": "/best-practices/establish-trust"
   },
   {
   "svg_src": "runner",
   "card_heading": "Write texts that provoke action",
   "p_text": "Help your audience know what to do with the information you send.",
-  "link": "/guidance/write-for-action"
+  "link": "/best-practices/write-for-action"
   },
   {
   "svg_src": "language",
   "card_heading": "Send texts in multiple languages",
   "p_text": "What to know as you plan translated texts.",
-  "link": "/guidance/multiple-languages"
+  "link": "/best-practices/multiple-languages"
   },
   {
   "svg_src": "chart",
   "card_heading": "Measure performance with benchmarking",
   "p_text": "Learn how effective your texting program can be.",
-  "link": "/guidance/benchmark-performance"
+  "link": "/best-practices/benchmark-performance"
   }
   ] %}
 
-  {% with card_header=card_header, card_contents=card_contents %}{% include "components/guidance/cards.html" %}{%
+  {% with card_header=card_header, card_contents=card_contents %}{% include "components/best-practices/cards.html" %}{%
   endwith %}
 
 </section>
diff --git a/app/templates/views/guidance/clear-goals.html b/app/templates/views/best-practices/clear-goals.html
similarity index 97%
rename from app/templates/views/guidance/clear-goals.html
rename to app/templates/views/best-practices/clear-goals.html
index 4aa7fc99d..95154bdad 100644
--- a/app/templates/views/guidance/clear-goals.html
+++ b/app/templates/views/best-practices/clear-goals.html
@@ -7,7 +7,7 @@
 {% endblock %}
 
 {% block content_column_content %}
-{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
+{% with title=page_title %}{% include "components/best-practices/nav_breadcrumb.html" %}{% endwith %}
 <section class="usa-prose">
   <h1>{{page_title}}</h1>
   <p class="font-sans-lg text-base">Start with a singular purpose. Make explicit what you want to achieve.</p>
@@ -160,7 +160,8 @@
   </div>
   <p>
     Review your drafted hypothesis with your team to make sure everyone is aligned on your desired goals. A clear and
-    concise hypothesis can help you decide how to <a href="../guidance/write-for-action">write text message content
+    concise hypothesis can help you decide how to <a href="../best-practices/write-for-action">write text message
+      content
       that provokes action</a>.
   </p>
   <h2>Begin with a small test</h2>
diff --git a/app/templates/views/guidance/establish-trust.html b/app/templates/views/best-practices/establish-trust.html
similarity index 95%
rename from app/templates/views/guidance/establish-trust.html
rename to app/templates/views/best-practices/establish-trust.html
index b488cdf0d..ca18a86d7 100644
--- a/app/templates/views/guidance/establish-trust.html
+++ b/app/templates/views/best-practices/establish-trust.html
@@ -1,5 +1,5 @@
 {% extends "base.html" %}
-{% from "components/guidance/circle_number.html" import circle_number %}
+{% from "components/best-practices/circle_number.html" import circle_number %}
 
 {% set page_title = "Establish trust" %}
 
@@ -8,7 +8,7 @@
 {% endblock %}
 
 {% block content_column_content %}
-{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
+{% with title=page_title %}{% include "components/best-practices/nav_breadcrumb.html" %}{% endwith %}
 <section class="usa-prose">
   <h1>{{page_title}}</h1>
   <p class="font-sans-lg text-base">Help your audience anticipate and welcome your texts.</p>
@@ -38,7 +38,7 @@
     <li class="flex-1 width-full height-full padding-bottom-2">
       <div class="usa-card__container border-0">
         <p>To reinforce legitimacy, include these key messages in your outreach:</p>
-        <ol class="guidance-list">
+        <ol class="best-practices-list">
           <li><b>Introduce yourself</b> – Give people time to get to know your texting communications before you need
             direct action from them</li>
           <li><b>Phone number</b> – Note the sending phone number your texts will come from</li>
@@ -79,7 +79,7 @@
   <ul class="usa-card-group flex-1 flex-wrap padding-top-2">
     <li class="flex-1 width-full height-full padding-bottom-2">
       <div class="usa-card__container border-0">
-        <ol start="7" class="guidance-list set-two">
+        <ol start="7" class="best-practices-list set-two">
           <li>Identify yourself in the text message. Use a consistent and familiar <b>program name</b> to precede each
             text you send.</li>
           <li>Personalize with <b>first name</b>. Through A/B testing, Code for America saw an increase in
@@ -114,14 +114,14 @@
         <p>If you're sending one-way notifications, phone carriers allow a single auto-response message that will be
           generated if a recipient tries to text a response to your message. Use the auto-response to reaffirm your key
           messages around legitimacy and communicate to recipients that texts are coming from an automated system.</p>
-        <ol class="guidance-list set-three">
+        <ol class="best-practices-list set-three">
           <li>Provide <b>a way to contact a human</b> in any auto-response text</li>
           <li>Provide <b>information on how to opt out</b> and opt back in</li>
         </ol>
       </div>
     </li>
     <li class="usa-card flex-1 usa-card--media-right width-full padding-top-3">
-      <div class="usa-card__container border-0 width-full overflow-hidden guidance">
+      <div class="usa-card__container border-0 width-full overflow-hidden best-practices">
         <img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
         <div class="position-absolute flex text-center padding-5 padding-top-15">
           <p class="sms-message-wrapper text-left">
@@ -164,7 +164,7 @@
   },
   ] %}
 
-  {% with card_header=card_header, card_contents=card_contents %}{% include "components/guidance/cards.html" %}{%
+  {% with card_header=card_header, card_contents=card_contents %}{% include "components/best-practices/cards.html" %}{%
   endwith %}
 
   {% set card_header = "Prepare your team" %}
@@ -184,7 +184,7 @@
   within case management notes.",
   },
   ] %}
-  {% with card_header=card_header, card_contents=card_contents %}{% include "components/guidance/cards.html" %}{%
+  {% with card_header=card_header, card_contents=card_contents %}{% include "components/best-practices/cards.html" %}{%
   endwith %}
 </section>
 {% endblock %}
diff --git a/app/templates/views/guidance/multiple-languages.html b/app/templates/views/best-practices/multiple-languages.html
similarity index 76%
rename from app/templates/views/guidance/multiple-languages.html
rename to app/templates/views/best-practices/multiple-languages.html
index 947f9fbbe..13c638d38 100644
--- a/app/templates/views/guidance/multiple-languages.html
+++ b/app/templates/views/best-practices/multiple-languages.html
@@ -7,7 +7,7 @@
 {% endblock %}
 
 {% block content_column_content %}
-{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
+{% with title=page_title %}{% include "components/best-practices/nav_breadcrumb.html" %}{% endwith %}
 <section class="usa-prose">
   <h1>{{page_title}}</h1>
   <p class="font-sans-lg text-base"> What to know as you plan translated texts.</p>
@@ -19,14 +19,12 @@
 
   <p>
     To send translated messages using Notify.gov you will need two things: a record of your recipients’ preferred
-    language
-    and translation/s of the message template. Notify.gov does not provide translation services.
+    language and translation/s of the message template. Notify.gov does not provide translation services.
   </p>
 
   <p>
     As with messages in English, we strongly recommend user testing the translations with people who speak the language
-    to
-    ensure the messages are understandable.
+    to ensure the messages are understandable.
   </p>
 </section>
 {% endblock %}
diff --git a/app/templates/views/guidance/rules-and-regulations.html b/app/templates/views/best-practices/rules-and-regulations.html
similarity index 92%
rename from app/templates/views/guidance/rules-and-regulations.html
rename to app/templates/views/best-practices/rules-and-regulations.html
index bf631d0c0..5fe753c73 100644
--- a/app/templates/views/guidance/rules-and-regulations.html
+++ b/app/templates/views/best-practices/rules-and-regulations.html
@@ -7,7 +7,7 @@
 {% endblock %}
 
 {% block content_column_content %}
-{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
+{% with title=page_title %}{% include "components/best-practices/nav_breadcrumb.html" %}{% endwith %}
 <section class="usa-prose">
   <h1>{{page_title}}</h1>
   <p class="font-sans-lg text-base">Understand what is required when texting the public.</p>
@@ -20,7 +20,7 @@
     If you do need expressed consent, consider including a pre-checked plain language opt-in (i.e. “It’s OK to text
     me.”) on
     digital forms. Be sure to ask for an up-to-date phone number and include a question about the recipient’s preferred
-    language for text messages if you expect to <a href="../guidance/multiple-languages">translate your text
+    language for text messages if you expect to <a href="../best-practices/multiple-languages">translate your text
       messages</a> in
     languages other than English.
   </p>
@@ -34,7 +34,7 @@
   },
   {
   "p_text": 'The <a class="use-link usa-link--external"
-    href="https://www.fcc.gov/document/fcc-provides-guidance-enable-critical-health-care-coverage-calls"
+    href="https://www.fcc.gov/document/fcc-provides-best-practices-enable-critical-health-care-coverage-calls"
     target="_blank">FCC has ruled</a> that <b>Federal</b> and <b>State</b> programs are exempt from the TCPA and can
   send
   text messages to the public without consent if conducting official business. Without explicit mention in the ruling,
@@ -79,7 +79,7 @@
   <h3>Opting out</h3>
   <p>
     There is no policy requirement for senders to communicate opt-out options, but <a
-      href="../guidance/establish-trust#as-people-receive-texts"> including instructions in introductory and/or
+      href="../best-practices/establish-trust#as-people-receive-texts"> including instructions in introductory and/or
       auto-response texts </a> on how to opt out and opt back in are effective ways to establish trust with your
     audience.
   </p>
diff --git a/app/templates/views/guidance/write-for-action.html b/app/templates/views/best-practices/write-for-action.html
similarity index 93%
rename from app/templates/views/guidance/write-for-action.html
rename to app/templates/views/best-practices/write-for-action.html
index 478c26225..3f226c4d2 100644
--- a/app/templates/views/guidance/write-for-action.html
+++ b/app/templates/views/best-practices/write-for-action.html
@@ -1,5 +1,5 @@
 {% extends "base.html" %}
-{% from "components/guidance/circle_number.html" import circle_number %}
+{% from "components/best-practices/circle_number.html" import circle_number %}
 
 {% set page_title = "Write texts that provoke action" %}
 
@@ -8,7 +8,7 @@
 {% endblock %}
 
 {% block content_column_content %}
-{% with title=page_title %}{% include "components/guidance/nav_breadcrumb.html" %}{% endwith %}
+{% with title=page_title %}{% include "components/best-practices/nav_breadcrumb.html" %}{% endwith %}
 <section class="usa-prose">
   <h1>{{page_title}}</h1>
   <p class="font-sans-lg text-base"> Help your audience know what to do with the information you send.</p>
@@ -41,11 +41,11 @@
     <li>Use a neutral, direct, and professional tone. This works better than a friendly or overly casual tone.</li>
   </ul>
   <h2>Build conditions for action</h2>
-  <ul class="usa-card-group flex-1 flex-wrap padding-top-2 guidance-flex-container">
+  <ul class="usa-card-group flex-1 flex-wrap padding-top-2 best-practices-flex-container">
     <li class="flex-1 width-full height-full padding-bottom-2">
       <div class="usa-card__container border-0">
         <p>For example, getting a person to update their mailing address:</p>
-        <ol class="guidance-list">
+        <ol class="best-practices-list">
           <li>Clearly state the information and the response you want the recipient to take.</li>
           <li>Point directly to where the action can be completed, not to more information.</li>
           <li>Make sure the action can be completed via mobile phone, like calling a person or going to a
@@ -100,7 +100,7 @@
   internet services <b>that belong to you</b>.",
   },
   ] %}
-  {% with card_contents=card_contents, text_align='left' %}{% include "components/guidance/cards.html" %}{%
+  {% with card_contents=card_contents, text_align='left' %}{% include "components/best-practices/cards.html" %}{%
   endwith %}
 </section>
 {% endblock %}
diff --git a/deploy-config/demo.yml b/deploy-config/demo.yml
index c407fec7c..7de479bb0 100644
--- a/deploy-config/demo.yml
+++ b/deploy-config/demo.yml
@@ -7,4 +7,4 @@ cloud_dot_gov_route: notify-demo.app.cloud.gov
 redis_enabled: 1
 nr_agent_id: '1134302465'
 nr_app_id: '1083160688'
-FEATURE_GUIDANCE_ENABLED: true
+FEATURE_BEST_PRACTICES_ENABLED: true
diff --git a/deploy-config/production.yml b/deploy-config/production.yml
index 994d38fd5..d219dab01 100644
--- a/deploy-config/production.yml
+++ b/deploy-config/production.yml
@@ -7,4 +7,4 @@ cloud_dot_gov_route: notify.app.cloud.gov
 redis_enabled: 1
 nr_agent_id: '1050708682'
 nr_app_id: '1050708682'
-FEATURE_GUIDANCE_ENABLED: false
+FEATURE_BEST_PRACTICES_ENABLED: false
diff --git a/deploy-config/sandbox.yml b/deploy-config/sandbox.yml
index 171c11c79..5cee4f053 100644
--- a/deploy-config/sandbox.yml
+++ b/deploy-config/sandbox.yml
@@ -12,4 +12,4 @@ SECRET_KEY: sandbox-notify-secret-key
 nr_agent_id: ''
 nr_app_id: ''
 NR_BROWSER_KEY: ''
-FEATURE_GUIDANCE_ENABLED: true
+FEATURE_BEST_PRACTICES_ENABLED: true
diff --git a/deploy-config/staging.yml b/deploy-config/staging.yml
index 52e6757a9..70e75a4f2 100644
--- a/deploy-config/staging.yml
+++ b/deploy-config/staging.yml
@@ -7,4 +7,4 @@ cloud_dot_gov_route: notify-staging.app.cloud.gov
 redis_enabled: 1
 nr_agent_id: '1134291385'
 nr_app_id: '1031640326'
-FEATURE_GUIDANCE_ENABLED: false
+FEATURE_BEST_PRACTICES_ENABLED: false
diff --git a/docs/feature-flagging.md b/docs/feature-flagging.md
index b6be5b285..e420c70c5 100644
--- a/docs/feature-flagging.md
+++ b/docs/feature-flagging.md
@@ -34,7 +34,7 @@ cf set-env <APP_NAME> <ENV_VAR_NAME> <VALUE>
 #### Example:
 
 ```
-cf set-env notify-admin-sandbox FEATURE_GUIDANCE_ENABLED true
+cf set-env notify-admin-sandbox FEATURE_BEST_PRACTICES_ENABLED true
 ```
 
 ### 4. Restage the Application
diff --git a/manifest.yml b/manifest.yml
index a21d1c4d8..3e5f13b4c 100644
--- a/manifest.yml
+++ b/manifest.yml
@@ -62,4 +62,4 @@ applications:
       LOGIN_DOT_GOV_CERTS_URL: ((LOGIN_DOT_GOV_CERTS_URL))
 
       # feature flagging
-      FEATURE_GUIDANCE_ENABLED: ((FEATURE_GUIDANCE_ENABLED))
+      FEATURE_BEST_PRACTICES_ENABLED: ((FEATURE_BEST_PRACTICES_ENABLED))
diff --git a/tests/app/main/views/test_index.py b/tests/app/main/views/test_index.py
index d1db4e006..511e76afe 100644
--- a/tests/app/main/views/test_index.py
+++ b/tests/app/main/views/test_index.py
@@ -70,7 +70,7 @@ def test_robots(client_request):
         "roadmap",
         "features",
         "documentation",
-        "guidance",
+        "best_practices",
         "clear_goals",
         "rules_and_regulations",
         "establish_trust",
@@ -94,11 +94,11 @@ def test_static_pages(client_request, mock_get_organization_by_domain, view, moc
 
     # Function to check if a view is feature-flagged and should return 404 when disabled
     def is_feature_flagged(view):
-        feature_guidance_enabled = (
-            os.getenv("FEATURE_GUIDANCE_ENABLED", "false").lower() == "true"
+        feature_best_practices_enabled = (
+            os.getenv("FEATURE_BEST_PRACTICES_ENABLED", "false").lower() == "true"
         )
         feature_flagged_views = [
-            "guidance",
+            "best_practices",
             "clear_goals",
             "rules_and_regulations",
             "establish_trust",
@@ -106,7 +106,7 @@ def test_static_pages(client_request, mock_get_organization_by_domain, view, moc
             "multiple_languages",
             "benchmark_performance",
         ]
-        return not feature_guidance_enabled and view in feature_flagged_views
+        return not feature_best_practices_enabled and view in feature_flagged_views
 
     request = partial(client_request.get, "main.{}".format(view))
 
diff --git a/urls.js b/urls.js
index 98cd44744..8ff543470 100644
--- a/urls.js
+++ b/urls.js
@@ -13,13 +13,13 @@ const sublinks = [
   { label: 'Roadmap', path: '/features/roadmap' },
   { label: 'Security', path: '/features/security' },
   { label: 'Support', path: '/support' },
-  { label: 'Guidance', path: '/guidance' },
-  { label: 'Clear Goals', path: '/guidance/clear-goals' },
-  { label: 'Rules And Regulations', path: '/guidance/rules-and-regulations' },
-  { label: 'Establish Trust', path: '/guidance/establish-trust' },
-  { label: 'Write For Action', path: '/guidance/write-for-action' },
-  { label: 'Multiple Languages', path: '/guidance/multiple-languages' },
-  { label: 'Benchmark Performance', path: '/guidance/benchmark-performance' },
+  { label: 'Best Practices', path: '/best-practices' },
+  { label: 'Clear Goals', path: '/best-practices/clear-goals' },
+  { label: 'Rules And Regulations', path: '/best-practices/rules-and-regulations' },
+  { label: 'Establish Trust', path: '/best-practices/establish-trust' },
+  { label: 'Write For Action', path: '/best-practices/write-for-action' },
+  { label: 'Multiple Languages', path: '/best-practices/multiple-languages' },
+  { label: 'Benchmark Performance', path: '/best-practices/benchmark-performance' },
   // Add more links here as needed
 ];