mirror of
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updated content from feedback
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@@ -852,3 +852,35 @@ li.linked-card:hover svg,
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.guidance_link {
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.guidance_link {
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text-decoration: none;
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text-decoration: none;
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}
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}
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.usa-link--downloadable {
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position: relative;
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}
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.usa-link--downloadable::after {
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background-image: url(../img/material-icons/download.svg);
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background-repeat: no-repeat;
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background-position: center center;
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background-size: 1.75ex 1.75ex;
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height: 1.75ex;
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width: 1.75ex;
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content: "";
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display: inline;
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margin-top: .7ex;
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margin-left: 2px;
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padding-left: 1.75ex;
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vertical-align: middle;
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}
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.usa-link--downloadable::after {
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background: 0 0;
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background-color: currentColor;
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-webkit-mask-image: url(../img/material-icons/download.svg), linear-gradient(transparent, transparent);
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mask-image: url(../img/material-icons/download.svg), linear-gradient(transparent, transparent);
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-webkit-mask-position: center center;
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mask-position: center center;
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-webkit-mask-repeat: no-repeat;
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mask-repeat: no-repeat;
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-webkit-mask-size: 1.75ex 1.75ex;
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mask-size: 1.75ex 1.75ex;
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}
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@@ -11,44 +11,51 @@
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|||||||
<section class="usa-prose">
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<section class="usa-prose">
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||||||
<h1>{{page_title}}</h1>
|
<h1>{{page_title}}</h1>
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||||||
<p class="font-sans-lg text-base">Start with a singular purpose. Make explicit what you want to achieve.</p>
|
<p class="font-sans-lg text-base">Start with a singular purpose. Make explicit what you want to achieve.</p>
|
||||||
<p>Text messaging should be one part of how you communicate with the people you serve, and it is best used to provoke
|
<div class="grid-row grid-gap-3">
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||||||
action or influence behavior. Therefore, when starting to plan your texting campaign, it’s important to start with
|
<div class="tablet:grid-col">
|
||||||
the end in mind.
|
<p>Text messaging should be one part of how you communicate with the people you serve, and it is best used to
|
||||||
</p>
|
provoke
|
||||||
<div class="usa-summary-box maxw-tablet" role="region" aria-labelledby="summary-box-establish-clear-goals">
|
action or influence behavior. Therefore, when starting to plan your texting campaign, it’s important to start
|
||||||
<div class="usa-summary-box__body">
|
with
|
||||||
<h4 class="usa-summary-box__heading" id="summary-box-establish-clear-goals">
|
the end in mind.
|
||||||
To establish clear goals, start by answering the following questions:
|
</p>
|
||||||
</h4>
|
<div class="usa-summary-box maxw-tablet" role="region" aria-labelledby="summary-box-establish-clear-goals">
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||||||
<div class="usa-summary-box__text">
|
<div class="usa-summary-box__body">
|
||||||
<ul class="usa-list">
|
<h4 class="usa-summary-box__heading" id="summary-box-establish-clear-goals">
|
||||||
<li><i>Who</i> do you want to text?</li>
|
To establish clear goals, start by answering the following questions:
|
||||||
<li><i>At what moments</i> do you want to text them?</li>
|
</h4>
|
||||||
<li><i>Why</i> do you want to text them?</li>
|
<div class="usa-summary-box__text">
|
||||||
<li>What do you want them to <i>do</i>?</li>
|
<ul class="usa-list">
|
||||||
</ul>
|
<li><i>Who</i> do you want to text?</li>
|
||||||
|
<li><i>At what moments</i> do you want to text them?</li>
|
||||||
|
<li><i>Why</i> do you want to text them?</li>
|
||||||
|
<li>What do you want them to <i>do</i>?</li>
|
||||||
|
</ul>
|
||||||
|
</div>
|
||||||
|
</div>
|
||||||
</div>
|
</div>
|
||||||
</div>
|
</div>
|
||||||
</div>
|
<div class="tablet:grid-col width-full padding-top-3">
|
||||||
|
<div class="grid-container">
|
||||||
<div class="grid-container">
|
<div class="usa-card__container border-0 width-full overflow-hidden maxh-mobile-lg">
|
||||||
<div class="tablet:grid-col-6">
|
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
||||||
<div class="usa-card__container border-0 width-full overflow-hidden height-mobile">
|
<div class="position-absolute flex text-center padding-5 padding-top-15">
|
||||||
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
<p class="sms-message-wrapper text-left">Dept. of Human Services: We believe your EBT card may have been
|
||||||
<div class="position-absolute flex text-cener padding-5 padding-top-9">
|
used by
|
||||||
<p class="sms-message-wrapper text-center">Dept. of Human Services: We believe your EBT card may have been
|
someone else. Please call the number on the back of your card (888-123-5555) to cancel and get a new
|
||||||
used by
|
one.
|
||||||
someone else. Please call the number on the back of your card (888-123-5555) to cancel and get a new one. If
|
If
|
||||||
you
|
you
|
||||||
need a new card immediately, please visit your local office.
|
need a new card immediately, please visit your local office.
|
||||||
</p>
|
</p>
|
||||||
|
</div>
|
||||||
</div>
|
</div>
|
||||||
</div>
|
</div>
|
||||||
</div>
|
</div>
|
||||||
</div>
|
</div>
|
||||||
|
|
||||||
<hr>
|
<hr>
|
||||||
<h2>Add new header here</h2>
|
<h2>When should you send a text?</h2>
|
||||||
<div class="grid-row grid-gap-3">
|
<div class="grid-row grid-gap-3">
|
||||||
<div class="tablet:grid-col">
|
<div class="tablet:grid-col">
|
||||||
<div class="do-dont">
|
<div class="do-dont">
|
||||||
@@ -171,6 +178,8 @@
|
|||||||
ideally, from people who receive the texts themselves to ensure your messages are clear and actionable.
|
ideally, from people who receive the texts themselves to ensure your messages are clear and actionable.
|
||||||
</p>
|
</p>
|
||||||
<h2>Measure performance</h2>
|
<h2>Measure performance</h2>
|
||||||
|
<p>Building and operationalizing a texting initiative requires time and effort, and you want to be able to demonstrate
|
||||||
|
the results of that effort.</p>
|
||||||
<div class="usa-summary-box maxw-tablet" role="region" aria-labelledby="summary-box-establish-clear-goals">
|
<div class="usa-summary-box maxw-tablet" role="region" aria-labelledby="summary-box-establish-clear-goals">
|
||||||
<div class="usa-summary-box__body">
|
<div class="usa-summary-box__body">
|
||||||
<div class="usa-summary-box__text">
|
<div class="usa-summary-box__text">
|
||||||
|
|||||||
@@ -26,9 +26,14 @@
|
|||||||
key service locations as well as partnering with community organizations to get the word out about your new texting
|
key service locations as well as partnering with community organizations to get the word out about your new texting
|
||||||
program.</p>
|
program.</p>
|
||||||
<h3>An example of key messages in direct mail</h3>
|
<h3>An example of key messages in direct mail</h3>
|
||||||
<img src="{{asset_url('images/snap-renewal.png')}}" alt="snap-renewal">
|
<figure>
|
||||||
<h3>Prime your audiences to trust you</h3>
|
<img src="{{asset_url('images/snap-renewal.jpg')}}" alt="snap-renewal" width="100%">
|
||||||
|
<figcaption>A paper mailer sent out by the State of Connecticut, in partnership with Code for America, to get the
|
||||||
|
word out about their new SNAP texting initiative. Flier displays an image of an introduction text and includes key
|
||||||
|
messages to reinforce legitimacy.</figcaption>
|
||||||
|
</figure>
|
||||||
|
|
||||||
|
<h3>Prime your audiences to trust you</h3>
|
||||||
<ul class="usa-card-group flex-1 flex-wrap padding-top-2">
|
<ul class="usa-card-group flex-1 flex-wrap padding-top-2">
|
||||||
<li class="flex-1 width-full height-full padding-bottom-2">
|
<li class="flex-1 width-full height-full padding-bottom-2">
|
||||||
<div class="usa-card__container border-0">
|
<div class="usa-card__container border-0">
|
||||||
@@ -40,7 +45,7 @@
|
|||||||
<li><b>Text types</b> – Be clear on the types of texts you intend to send, how often, and why they matter</li>
|
<li><b>Text types</b> – Be clear on the types of texts you intend to send, how often, and why they matter</li>
|
||||||
<li><b>Privacy policy</b>– For example, state that you will not collect personal information, including the
|
<li><b>Privacy policy</b>– For example, state that you will not collect personal information, including the
|
||||||
types of information you will never ask for</li>
|
types of information you will never ask for</li>
|
||||||
<li><b>Places to verif</b>y – Include a phone number, website, or human where people can verify that the texts
|
<li><b>Places to verify</b> – Include a phone number, website, or human where people can verify that the texts
|
||||||
are coming from you</li>
|
are coming from you</li>
|
||||||
<li><b>Opt out</b> – Provide opt-out instructions and a disclaimer for the potential cost of receiving the
|
<li><b>Opt out</b> – Provide opt-out instructions and a disclaimer for the potential cost of receiving the
|
||||||
text
|
text
|
||||||
@@ -48,10 +53,10 @@
|
|||||||
</ol>
|
</ol>
|
||||||
</div>
|
</div>
|
||||||
</li>
|
</li>
|
||||||
<li class="usa-card flex-1 usa-card--media-right width-full">
|
<li class="usa-card flex-1 usa-card--media-right width-full padding-top-3">
|
||||||
<div class="usa-card__container border-0 width-full overflow-hidden height-phone-lg">
|
<div class="usa-card__container border-0 width-full overflow-hidden height-phone-lg">
|
||||||
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
||||||
<div class="position-absolute flex text-cener padding-5 padding-top-9">
|
<div class="position-absolute flex text-center padding-5 padding-top-15">
|
||||||
<p class="sms-message-wrapper text-left">Dept. of Social Services: Welcome to text updates from the
|
<p class="sms-message-wrapper text-left">Dept. of Social Services: Welcome to text updates from the
|
||||||
{{circle_number(1)}}<b>Department of Social Services.</b> {{ circle_number(2) }}<b>We’ll always text
|
{{circle_number(1)}}<b>Department of Social Services.</b> {{ circle_number(2) }}<b>We’ll always text
|
||||||
you from
|
you from
|
||||||
@@ -75,21 +80,21 @@
|
|||||||
<li class="flex-1 width-full height-full padding-bottom-2">
|
<li class="flex-1 width-full height-full padding-bottom-2">
|
||||||
<div class="usa-card__container border-0">
|
<div class="usa-card__container border-0">
|
||||||
<ol start="7" class="guidance-list set-two">
|
<ol start="7" class="guidance-list set-two">
|
||||||
<li>Identify yourself in the text message. Use a consistent and familiar program name to precede each text you
|
<li>Identify yourself in the text message. Use a consistent and familiar <b>program name</b> to precede each
|
||||||
send.</li>
|
text you send.</li>
|
||||||
<li>Personalize with first name. Through A/B testing, Code for America saw an increase in follow-through by
|
<li>Personalize with <b>first name</b>. Through A/B testing, Code for America saw an increase in
|
||||||
25% if someone’s first name was included.</li>
|
follow-through by 25% if someone’s first name was included.</li>
|
||||||
<li>Use full and direct .gov website URLs. Avoid link shorteners, as they obscure your links and potentially
|
<li>Use <b>full and direct .gov website URLs</b>. Avoid link shorteners, as they obscure your links and
|
||||||
make it easier for a malicious actor to spoof your text.</li>
|
potentially make it easier for a malicious actor to spoof your text.</li>
|
||||||
<li>If providing a phone number, use a familiar phone number and provide information on how to verify its
|
<li>If providing a phone number, use a familiar phone number and <b>provide information on how to verify</b>
|
||||||
legitimacy.</li>
|
its legitimacy.</li>
|
||||||
</ol>
|
</ol>
|
||||||
</div>
|
</div>
|
||||||
</li>
|
</li>
|
||||||
<li class="usa-card flex-1 usa-card--media-right width-full">
|
<li class="usa-card flex-1 usa-card--media-right width-full padding-top-1">
|
||||||
<div class="usa-card__container border-0 width-full height-mobile overflow-hidden">
|
<div class="usa-card__container border-0 width-full height-mobile overflow-hidden">
|
||||||
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
||||||
<div class="position-absolute flex text-cener padding-5 padding-top-9">
|
<div class="position-absolute flex text-center padding-5 padding-top-10">
|
||||||
<p class="sms-message-wrapper text-left">
|
<p class="sms-message-wrapper text-left">
|
||||||
{{circle_number(7) }}<b>Dept. of Social Services:</b> Hi {{circle_number(8) }}<b>Julie,</b> Your Medicaid
|
{{circle_number(7) }}<b>Dept. of Social Services:</b> Hi {{circle_number(8) }}<b>Julie,</b> Your Medicaid
|
||||||
renewal is closing December 31, 2023. You can renew online at {{circle_number(9) }}<a
|
renewal is closing December 31, 2023. You can renew online at {{circle_number(9) }}<a
|
||||||
@@ -110,15 +115,15 @@
|
|||||||
generated if a recipient tries to text a response to your message. Use the auto-response to reaffirm your key
|
generated if a recipient tries to text a response to your message. Use the auto-response to reaffirm your key
|
||||||
messages around legitimacy and communicate to recipients that texts are coming from an automated system.</p>
|
messages around legitimacy and communicate to recipients that texts are coming from an automated system.</p>
|
||||||
<ol class="guidance-list set-three">
|
<ol class="guidance-list set-three">
|
||||||
<li>Provide a way to contact a human in any auto-response text</li>
|
<li>Provide <b>a way to contact a human</b> in any auto-response text</li>
|
||||||
<li>Provide information on how to opt out and opt back in</li>
|
<li>Provide <b>information on how to opt out</b> and opt back in</li>
|
||||||
</ol>
|
</ol>
|
||||||
</div>
|
</div>
|
||||||
</li>
|
</li>
|
||||||
<li class="usa-card flex-1 usa-card--media-right width-full">
|
<li class="usa-card flex-1 usa-card--media-right width-full padding-top-3">
|
||||||
<div class="usa-card__container border-0 width-full overflow-hidden guidance">
|
<div class="usa-card__container border-0 width-full overflow-hidden guidance">
|
||||||
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
||||||
<div class="position-absolute flex text-cener padding-5 padding-top-9">
|
<div class="position-absolute flex text-center padding-5 padding-top-15">
|
||||||
<p class="sms-message-wrapper text-left">
|
<p class="sms-message-wrapper text-left">
|
||||||
Dept. of Social Services: This number is unmonitored. To {{circle_number(11) }} <b>contact us, call
|
Dept. of Social Services: This number is unmonitored. To {{circle_number(11) }} <b>contact us, call
|
||||||
888-123-4567</b>. We will never ask for personal details in a text. If you have questions about how to
|
888-123-4567</b>. We will never ask for personal details in a text. If you have questions about how to
|
||||||
|
|||||||
@@ -42,8 +42,9 @@
|
|||||||
},
|
},
|
||||||
{
|
{
|
||||||
"url_link":
|
"url_link":
|
||||||
"https://docs.google.com/document/d/1Q8shgH9ODs-aD3wiRolGge4kBSTJzMIebj29dNkqK9Q/edit#heading=h.ddk0bn7sfe86",
|
"images/TCPA_Overview.pdf",
|
||||||
"url_text":"Download and share our overview of the TCPA with your legal counsel",
|
"url_text":"Download and share our overview of the TCPA with your legal counsel",
|
||||||
|
"is_downloadable": true,
|
||||||
"p_text": 'It provides a baseline
|
"p_text": 'It provides a baseline
|
||||||
interpretation to aid your legal counsel in getting up to speed with what might be needed for your program or use
|
interpretation to aid your legal counsel in getting up to speed with what might be needed for your program or use
|
||||||
case.
|
case.
|
||||||
@@ -60,7 +61,11 @@
|
|||||||
<div class="usa-collection__body">
|
<div class="usa-collection__body">
|
||||||
{% if item.url_text %}
|
{% if item.url_text %}
|
||||||
<h4 class="usa-collection__heading">
|
<h4 class="usa-collection__heading">
|
||||||
<a class="use-link usa-link--external" href="{{ item.url_link }}" target="_blank">{{ item.url_text }}</a>
|
<a class="usa-link {% if item.is_downloadable %}usa-link--downloadable{% else %}usa-link--external{% endif %}"
|
||||||
|
href="{% if item.is_downloadable %}{{ asset_url(item.url_link) }}{% else %}{{ item.url_link }}{% endif %}"
|
||||||
|
target="_blank">
|
||||||
|
{{ item.url_text }}
|
||||||
|
</a>
|
||||||
</h4>
|
</h4>
|
||||||
{% endif %}
|
{% endif %}
|
||||||
<p class="usa-collection__description">
|
<p class="usa-collection__description">
|
||||||
@@ -69,6 +74,7 @@
|
|||||||
</div>
|
</div>
|
||||||
</li>
|
</li>
|
||||||
{% endfor %}
|
{% endfor %}
|
||||||
|
|
||||||
</ul>
|
</ul>
|
||||||
<h3>Opting out</h3>
|
<h3>Opting out</h3>
|
||||||
<p>
|
<p>
|
||||||
|
|||||||
@@ -60,14 +60,13 @@
|
|||||||
</ol>
|
</ol>
|
||||||
</div>
|
</div>
|
||||||
</li>
|
</li>
|
||||||
<li class="flex-1 usa-card--media-right width-full">
|
<li class="flex-1 usa-card--media-right width-full padding-top-3">
|
||||||
<div class="usa-card__container border-0 width-full">
|
<div class="usa-card__container border-0 width-full">
|
||||||
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
<img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
|
||||||
<div class="position-absolute flex text-cener padding-5 padding-top-9">
|
<div class="position-absolute flex text-center padding-5 padding-top-15">
|
||||||
<p class="text-center">Write an introductory text before you start sending messages:</p>
|
<p class="sms-message-wrapper text-left">{{circle_number(1) }}State Medicare Agency: Hello, MEDICARE has
|
||||||
<p class="sms-message-wrapper text-center">{{circle_number(1) }}State Medicare Agency: Hello, MEDICARE has
|
|
||||||
attempted to
|
attempted to
|
||||||
send you an update about your claim, but the mail was returned. {{circle_number(2) }}Please go to
|
send you an update about your claim, but the mail was returned. <br>{{circle_number(2) }}Please go to
|
||||||
https://www.medicare.gov/account/login?utm_source=TEXT, {{circle_number(3) }}log in to your account, and
|
https://www.medicare.gov/account/login?utm_source=TEXT, {{circle_number(3) }}log in to your account, and
|
||||||
click “My
|
click “My
|
||||||
Account Information” to verify that your address is correct. If you are having difficulty logging in,
|
Account Information” to verify that your address is correct. If you are having difficulty logging in,
|
||||||
@@ -103,22 +102,5 @@
|
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] %}
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] %}
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{% with card_contents=card_contents, text_align='left' %}{% include "components/guidance/cards.html" %}{%
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{% with card_contents=card_contents, text_align='left' %}{% include "components/guidance/cards.html" %}{%
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endwith %}
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endwith %}
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<!-- <ul class="usa-card-group">
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||||||
{% for item in card_contents %}
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||||||
<li class="usa-card tablet-lg:grid-col-4 widescreen:grid-col-4">
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||||||
<div class="usa-card__container">
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|
||||||
<div class="usa-card__header">
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|
||||||
<h4 class="usa-card__heading">{{item.card_heading}}</h4>
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|
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</div>
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|
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<div class="usa-card__body">
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|
||||||
<p>
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|
||||||
{{item.p_text |safe}}
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|
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</p>
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|
||||||
</div>
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|
||||||
</div>
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|
||||||
</li>
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|
||||||
{% endfor %}
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|
||||||
</ul> -->
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|
||||||
|
|
||||||
</section>
|
</section>
|
||||||
{% endblock %}
|
{% endblock %}
|
||||||
|
|||||||
Reference in New Issue
Block a user