<h3class="heading-small"id="formatting">Format your content</h3>
<pclass="govuk-body">You can see a list of formatting instructions on the edit template page:</p>
<olclass="list list-number">
<li>Go to the {{ service_link(current_service, 'main.choose_template', 'templates') }} page.</li>
<li>Add a new template or choose an existing template and select <bclass="govuk-!-font-weight-bold">Edit</b>.</li>
</ol>
<h3class="heading-small"id="links">Add links</h3>
<pclass="govuk-body">When composing a text message, write URLs in full and Notify will convert them into links for you.
</p>
<pclass="govuk-body">You cannot convert text into a link.
<!-- Research shows that people like to check a URL looks genuine before clicking the link in an email. This is hard to do if the URL is hidden behind clickable link text.-->
</p>
<pclass="govuk-body">We do not recommend using a third-party link shortening service because:</p>
<ulclass="list list-bullet">
<li>your users cannot see where the link will take them</li>
<li>your link might stop working if there’s a service outage</li>
<li>you can no longer control where the redirect goes</li>
</ul>
<h3class="heading-small"id="personalised-content">Personalize your content</h3>
<pclass="govuk-body">To personalize the content of your messages, add a placeholder to the template.</p>
<pclass="govuk-body">Placeholders are filled in with details, like a name or reference number, each time you send a
message.</p>
<pclass="govuk-body">To add a placeholder to the template:</p>
<olclass="list list-number">
<li>Go to the {{ service_link(current_service, 'main.choose_template', 'templates') }} page.</li>
<li>Add a new template or choose an existing template and select <bclass="govuk-!-font-weight-bold">Edit</b>.</li>
<li>Add a placeholder using double brackets. For example: Hello ((first name)), your reference is