notifications-admin/app/templates/views/guides/write-for-action.html

{% extends "base.html" %}
{% import "components/nav_breadcrumb.html" as breadcrumbs %}
{% from "components/guides/circle_number.html" import circle_number %}

{% set page_title = "Write texts that provoke action" %}

{% block per_page_title %}
{{page_title}}
{% endblock %}

{% block content_column_content %}
{{ breadcrumbs.breadcrumb(page_title, "Best Practices", "main.best_practices") }}

<section class="usa-prose">
  <h1>{{page_title}}</h1>
  <p class="font-sans-lg text-base"> Help your audience know what to do with the information you send.</p>
  <p>
    When writing a text, focus on the person who is going to receive the message and write it for them. Use plain
    language and provide easy to understand next steps.
  </p>
  <div class="usa-summary-box maxw-tablet" role="region" aria-labelledby="summary-box-establish-clear-goals">
    <div class="usa-summary-box__body">
      <p class="usa-summary-box__heading" id="summary-box-establish-clear-goals">
        When deciding what types of messages to draft for your campaign, think through the following questions:
      </p>
      <div class="usa-summary-box__text">
        <ul class="usa-list">
          <li>What do you want recipients to do when they receive the text?</li>
          <li>What will happen if a recipient doesn't take the action you want them to take?</li>
          <li>Will you send any follow-up texts depending on if the action was taken or not?</li>
        </ul>
      </div>
    </div>
  </div>
  <h2>Be clear and concise</h2>
  <ul>
    <li>Use simple, everyday language. Keep the text short and clear. Stay under 300 characters.</li>
    <li>
      Say only one important thing per message. Focus on the most essential instructions and information. If there are
      multiple actions you want someone to take, consider sending a series of well-timed messages.
    </li>
    <li>Use a neutral, direct, and professional tone. This works better than a friendly or overly casual tone.</li>
  </ul>
  <h2>Build conditions for action</h2>
  <ul class="usa-card-group flex-1 flex-wrap padding-top-2 guides-flex-container">
    <li class="flex-1 width-full height-full padding-bottom-2">
      <div class="usa-card__container border-0">
        <p>For example, getting a person to update their mailing address:</p>
        <ol class="guides-list">
          <li>Clearly state the information and the response you want the recipient to take.</li>
          <li>Point directly to where the action can be completed, not to more information.</li>
          <li>Make sure the action can be completed via mobile phone, like calling a person or going to a
            mobile-friendly URL.
          </li>
          <li>
            Include at least two options for a recipient to take action. Some recipients may be more comfortable talking
            directly
            to a person, while others may prefer a web-based experience.
          </li>
          <li>Consider clearly explaining any consequences if the desired action is not completed.</li>
        </ol>
      </div>
    </li>
    <li class="flex-1 usa-card--media-right width-full padding-top-3">
      <div class="usa-card__container border-0 width-full">
        <img class="width-full" src="{{ asset_url('images/phone_grey.svg') }}" role="img" alt="Phone" />
        <div class="position-absolute flex text-center padding-5 padding-top-15">
          <p class="sms-message-wrapper text-left">{{circle_number(1) }}State Medicare Agency: Hello, MEDICARE has
            attempted to
            send you an update about your claim, but the mail was returned. <br>{{circle_number(2) }}Please go to
            https://www.medicare.gov/account/login?utm_source=TEXT, {{circle_number(3) }}log in to your account, and
            click “My
            Account Information” to verify that your address is correct. If you are having difficulty logging in,
            {{circle_number(4) }}call 1-800-MEDICARE for assistance. {{circle_number(5) }}We will attempt to send the
            mail again
            in 14 days.
          </p>
        </div>
      </div>
    </li>
  </ul>
  <h2>What provoking action looks like</h2>
  <p class="padding-bottom-2"><a class="use-link usa-link--external"
      href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10002044/" target="_blank">Evidence
      shows</a> that employing
    behavioral science is an effective way to increase the
    likelihood of a recipient
    taking action upon receiving your text. Keep in mind these three foundational principles while drafting your text
    message:</p>
  {% set card_contents = [
  {
  "card_heading": "Feeling a sense of ownership can influence behavior.",
  "p_text": "Example – <b>Don't miss this chance to get free internet</b> or $30 per month off your internet bill.",
  },
  {
  "card_heading": "Individuals are strongly influenced by others’ behaviors.",
  "p_text": "Example – <b>Thousands of residents</b> already get an
  average of $113/month in money for food.",
  },
  {
  "card_heading": "Individuals perceive losses more powerfully than gains.",
  "p_text": "Example – Contact us for potentially unclaimed free
  internet services <b>that belong to you</b>.",
  },
  ] %}
  {% with card_contents=card_contents, text_align='left' %}{% include "components/guides/cards.html" %}{%
  endwith %}
</section>
{% endblock %}