{% extends "base.html" %}

{% block per_page_title %}
Guidance
{% endblock %}

{% block content_column_content %}

<section class="usa-prose">
  <h1>Guidance</h1>
  <p class="font-sans-lg text-base">For texting the public</p>
  <p>Effectively reaching your audience and supporting your program’s goals starts with strategically planning out what text messages can help you achieve and how to approach a thoughtful rollout.
  </p>

  <p>This set of best practices will help you get an effective texting initiative up and running.</p>

  {% set card_header = "Key elements of a texting campaign" %}
  {% set card_contents = [
    {
    "image_src": asset_url('images/goal.svg'),
    "card_heading": "Establish clear goals",
    "p_text": "Start with a singular purpose. Make explicit what you want to achieve.",
    },
    {
    "image_src": asset_url('images/compliant.svg'),
    "card_heading": "Follow rules & regulations",
    "p_text": "Understand what is required when texting the public.",
    },
    {
    "image_src": asset_url('images/trust.svg'),
    "card_heading": "Establish trust",
    "p_text": "Help your audience anticipate and welcome your texts.",
    },
    {
    "image_src": asset_url('images/runner.svg'),
    "card_heading": "Write texts that provoke action",
    "p_text": "Help your audience know what to do with the information you send.",
    },
    {
    "image_src": asset_url('images/language.svg'),
    "card_heading": "Send texts in multiple languages",
    "p_text": "What to know as you plan translated texts.",
    },
    {
    "image_src": asset_url('images/chart.svg'),
    "card_heading": "Measure performance with benchmarking",
    "p_text": "Learn how effective your texting program can be.",
    }
  ] %}

  {% with card_header=card_header, card_contents=card_contents %}{% include "components/guidance/cards.html" %}{%
  endwith %}

</section>
{% endblock %}