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Delivery and failure

Our delivery states are:

Our delivery states are the same for both email and text message.

Sending

All new messages start with the state ‘Sending’.

This means that we have accepted the message, the message is waiting in a queue to be sent to our email or text message delivery partners.

Delivered

This means the message is in the person’s email inbox or on their phone.

We can’t tell you if they’ve read it – to do so would require invasive and unreliable tracking techniques.

Permanently failed

This means the email address or mobile number doesn’t exist or is blacklisted – also known as a ‘hard bounce’.

You’re still billed for these text messages.

You need to remove this email address or mobile number from your database.

Temporarily failed

This means the email address or mobile number was full, or the mobile phone was switched off – also known as a ‘soft bounce’.

We mark messages as ‘Temporarily failed’.

You’re still billed for these messages.

You can choose to retry this message later or not.

Technical failure

This means there is a problem with the connection between Notify and our email or text message delivery partners.

Messages still being retried are marked as ’Sending’. We mark messages as ‘Technical failure’ once we’ve given up.

You won’t be billed for these messages.

You need to retry this message yourself later.

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